ID&C mark ‘tipping point’ in RFID at Festivals

24 May

RFID Wristbands

Given that its primary product need not take any particular shape, colour or form, ticketing has always been a prime candidate for trialling emerging technology and new ideas. RFID (radio-frequency identification), while far from groundbreaking in the technology stakes, has the potential to radically alter event ticketing. Last summer, German promoter FKP Scorpio issued 500 RFID cards for cashless purchases on-site at Hurricane Festival while Hungary’s Sziget festival adopted a wider trial using 11,000 cards that could be used at 300 terminals around the site. Meanwhile in Canada, the Festival d’Ete de Quebec sold 150,000 RFID wristbands as entry tickets for a 11-day line-up that included Arcade Fire, Santana and Black Eyes Peas. April 2011, however, was a tipping point.


Original Video– More videos at TinyPic

Last month, Coachella festival in Los Angeles adopted an RFID wristbands system for its 75,000 ticket buyers. Early reports say that queues were reduced and the system drastically cut touting. ”There were no technical issues whatsoever, the technology performed seamlessly”, says operations director Steve Daly at ID&C which suplied the bands, chips and patented Smartlocks. The access control corridors and back-end system was from Intellitix, the new company established by Ticketpro chief, Serge Grimaux. And there were more than a few interested promoters on-site to observe.

Extract taken from IQ Magazine, Issue 35
http://www.ilmc.com

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2 Responses to “ID&C mark ‘tipping point’ in RFID at Festivals”

  1. Steve Daly May 24, 2011 at 9:55 am #

    Couldn’t agree more. The US promoters are going for it and next year will be the breakthrough year in the UK…..

  2. QJ The Inspirationist May 25, 2011 at 1:15 pm #

    I’m all about saving time. Your products help all of us to run our lives better. Keep up the great work.

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