It’s The Experience That Counts

24 Oct
Crystal Castles Lolla 2011

From Lollapalooza Website

This has been the biggest year ever for British festivals, with close to 600 accounted for. Some have said the market is saturated, but any influx of new events has to be good news for the industry.

Despite the recession, the public will always find a way to fund their pleasure time. What this market will demand, however, is a focus on the overall experience a festival can offer its cash strapped punters in 2012.

Taking advantage of available technology and using it to enhance the festival experience is something we’ve seen across the United States this summer, where our RFID wristbands at ID&C found their way onto more than 500,000 wrists, at Coachella, Lollapalooza and Austin City Limits. In taking the hi-tech pluncge, the three festivals gave their fans and enhanced experience before they even entered the site.

A buzz surrounding the wristbands was reflected across social networks and the festivals’ official message boards, helping to promote the events in turn. once on site, fans benefited from the enhancements the RFID technology provided, such as reduced queuing and a less invasive entry.

Cashless payment is another high-tech offering for organisers, The trial at the Isle of Wight Festival’s VIP arena back in June was a resounding success. Reduced queuing times at the bar means more sales! That’s just one of the ways organisers can directly benefit. There are many more pieces to the puzzle when thinking of enhancing the overall festival experience, but get it right at the gate and you’re off to a good start.

ID&C Lollapalooza RFID Gate

RFID access gates at Lollapalooza Festival

This year, we worked closely with the guys at the award winning LeeFest, supplying a complete accreditation pack free of charge. We loved the ethos of their event and how the focal point was to deliver the absolute best festival experience and we’re so happy to hear the accreditation offered a helping hand in achieving this.

We see the festival ‘indie-kids’ as a great asset to the industry, and later this year we’ll be launching a competition offering any festival with less than 5,000 capacity, the chance to win a full accreditation package.

Written by Craig Bennett
as featured in Access All Areas

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