RFID Wristbands Bring Call of Duty to Life

23 Nov

Fans of Call of Duty (the world’s highest grossing video-game series) were invited to participate in a unique launch event which saw the popular shoot-em-up come alive through the power of RFID wristbands.

The launch of the series’ latest release, Call of Duty: Modern Warfare 3 was held at the mammoth LA Convention Center over Labour Day weekend. Tickets priced at $150 gave the dedicated fans access to a number of activities as well as two massive gaming areans, aptly named ‘The Pit’ and ‘The Scrapyard’. The two zones were designed as real-life replicas of the gaming environment from Call of Duty: Modern Warfare 2 and staged an exhilarating indoor paintball war for COD-geeks around the world.

At ID&C, our RFID wristbands were used to tie the event together and provided a seamless interactive environment for fans, from ‘Start’to ‘Game Over’. Fans received the COD designed RFID wristbands upon registration and then entered the live-action arena by tapping the wristbands against RFID access gates. During the activities, fans could use the RFID wristbands to post scores and photos of the action directly to their Facebook profiles, making their friends uber jealous! At the end of the event, attendees presented their RFID wristbands one last time to claim a bag full of COD goodies.

This is a great example of how brands can embrace RFID technology and add value to events. In this example, the RFID wristbands not only joined the physical world with fan’s online social networks, but provided organisers with enhanced security and access control. RFID systems that work in tandem with the wristbands have the ability to collect and monitor data, giving marketeers valuable statistics for post event analysis and follow-up marketing.

Want to know more about RFID wristbands and how they can create interactive environments at events? Leave a comment on this blog and we’ll be in touch.

www.idcband.co.uk

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2 Responses to “RFID Wristbands Bring Call of Duty to Life”

  1. Paul Sanchez December 6, 2011 at 6:20 pm #

    Good post! This is the kind of information that should be distributed on the online community. I would like to read more of this.

    • id&c wristbands December 14, 2011 at 12:11 pm #

      Thanks Paul

      More coming soon. We’re tipping this kind of social interaction to be the biggest buzz for 2012.

      Look out for tomorrow’s blog post, you’ll see we’re not the only ones thinking this…

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