RFID enabled social-sharing tipped as 2012 tech trend

15 Dec

MarketingProfs.com and the Harvard Business Review both recently announced their marketing predictions for 2012 with RFID enabled social-sharing making a prominent appearance.

MarketingProfs in particular listed the new form of real-life interaction as their No. 1 marketing trend for next year.
They said:
The use of RFID and social-enabled sharing will increase because of smartphones, photo-sharing and location check-ins are no-brainers. And marketers, as well as tradeshow and event attendees, have been using smartphones to share their event experiences via Facebook photo albums, TwitPic, Flickr, and so on. But 2012 could well bring automatic social-enabled sharing thanks to radio frequency identification (RFID).”

Here at ID&C we couldn’t agree more. In fact our very own Radio Frequency wristbands have been used for this exact marketing method. Back in September, our RFID wrist bands were custom designed for the new Call of Duty game’s XP event in L.A. The social gaming event saw thousands of COD fans play the game in a real-life environment (fake guns of course) and during the simulated war-zone, fans could use their wristbands, fitted with RFID chips to post their scores and photos direct to Facebook. This kind of social interaction will add value to events and allow marketers to measure ROI on new levels thanks to Facebook’s every-updating analytics.

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