Festival Technology in 2012

23 Dec

2011 saw a tipping point in festival technology when the Isle of Wight  embarked on cashless payment trial in their VIP arena, and festivals in the U.S. went all out on RFID access control. Are we set for an an enhanced festival experience in 2012?

In America this summer, the real buzz were the RFID wristbands that replaced tickets at Lollapalooza, Coachella, and Austin City Limits. The three giants of the U.S. festival scene adopted a complete RFID access control solution which admitted thousands of fans an hour via the custom RFID wrist bands. The custom printed RFID wristbands were supplied by ID&C with the systems supplied by London-based Intellitix.

Festival fans at Lollapalooza

“In our first year of operation, this summer, we activated over 1 million RFID festival wristbands without a hitch,” says Intellitix CEO Serge Grimaux. “By linking access control with cashless payments and social media, we can transport the message of the festival and its sponsors far beyond the festival site. The festival community now has a platform on which it can build endlessly. These are incredibly exciting times!”

“More festivals will use RFID wristbands next year, whether it’s for cashless payments or access control, ” says ID&C’s Craig Bennett. “It’ll have a huge impact next year and people are starting to use the technology in different ways. These systems have proved 100% reliable, they eliminate resale and fraud and drastically cut down on queuing times.”

According to Virtual Festival’s census, over two-thirds of audience members would be keen to try an RFID cashless wristband.

Excerpts taken from IQ, Issue 38

That’s the last blog from us in 2011. A very Merry Christmas and Happy New Year from all at ID&C – see you in 2012!

 

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