Small festivals to get financial boost

3 Apr

Festival-Competition

So, today BBC Radio 1 is reporting that the ‘festival boom’ seen over the last two years is coming to an end, with many festivals big and small struggling to survive the financial climate.

We’ve worked in the live event industry for over 17 years now and have seen festivals come and go, but one thing’s for sure, every year, new festivals emerge. An excuse to throw a party for any loosely-linked reason is an entrenched state-of-mind found amongst the great British public. And, now, more than ever we’re seeing festivals pop-up around the UK with a focus on anything and everything from cheese rolling to toe wrestling. (seriously, Google it!)

As dance music DJ, Example says in the Radio 1 story today – ” There’s still a demand for people to go to festivals even with the economy and the state that it’s in.”  Read the full story here. And what he says about festivals needing to focus on their fans is something we wholeheartedly agree with. Big festivals can mean big business and even big businesses are prone to failure in an unpredictable market. Yes, Big Chill and others are taking a break, but so what? -They’ll be back and you can bet they’ll sell-out again. It takes a certain personality to run a festival in the first place and in our experience they’re not the type of breed to easily give up.

Organisers will need to create memorable festival experiences for their fans if they want any hope of surviving the economic downturn. We believe festivals with a grass-roots ethic during their early years will be on the right track to becoming leaders of the industry in years to come. We think it so much so, that we’re giving one lucky festival the chance to win £2000 worth of festival wristbands and accreditation, just for telling us what makes them special.

Festival-Wristbands

Our Grass Roots Festival Competition is designed to give something back to the industry we hold so dear and to help smaller, younger festivals survive their first few years in the field.

Last year we donated an entire security wristband package to the award winning LeeFest. The 2500 capacity festival in South London caught our eye with its charity work and commitment to the local community; festival founder Lee Denny had this to say:

“ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure but it made it more beautiful too. The materials they provided brought together our crew, artists and dedicated fans in a way I never thought wristbands could!”

‘We love this competition to help grassroots festivals – having the support of a major player can make all the difference to an emerging festival and what it can achieve. They certainly helped us achieve a lot of our ideas and visions last year” added Denny.

Do you run a festival, or know someone who does? – Visit our competition page and enter today.


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