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BRIT Awards guests experience RFID wristbands

27 Feb

ID&C supplied The BRIT Awards, the UK’s flagship music event, with wristbands to identify 10,000 guests, while over 1000 VIPs used RFID micro-chipped wristbands for cashless payments at the after party bar.

Held at London’s 02 Arena last Tuesday 21st Feb, official partners, ID&C worked with BRITs organisers to supply a security wristband suite of 23 individual designs, each identifying a different type of guest and level of access.

Matt Wilkey, director at ID&C said, “As music events go, it doesn’t get more high profile than the BRITs. Having worked with the production team at Earls Court and now the O2 Arena, we understand what’s required by organisers for a slick ‘behind-the-scenes’ operation.”

6 million television viewers tuned in to enjoy a festival-worthy line-up featuring Coldplay (no sign of the flashing wristbands), Adele and an anthemic closing set from Outstanding Contribution to Music winners, Blur. Adele managed to add controversy to the evening when tv cameras picked up her ‘hand gesture’, after the double BRIT winner’s acceptance speech was cut short, and boy band winners One Direction managed to thank BBC Radio 1 listeners for an award that was sponsored by Capital FM!

“Becoming official partner was amazing for us, especially ahead of a summer where suppliers will be in the spotlight during the Olympics and Diamond Jubilee events. We’re passionate about what we do and although the BRITs are likely to be remembered for the epic line-up and Adele’s short-lived speech, we know that security wristbands played a part in the successful production.” – added Wilkey.

ID&C also supplied wristbands that were fitted with an RFID micro-chip and used for cashless purchases at the after party bar. Over 1000 guests had the chance to experience the speed and simplicity of transactions when using contactless RFID wristbands, a method expected to be used at a number of major festivals in the UK this summer.

ID&C helped provide a cashless environment in last year’s Isle of White Festival VIP tent and have worked with Coachella Festival, UEFA and video game Call of Duty delivering other RFID applications for access control and social media brand activation.

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World’s Top Festivals Went Digital in 2011

20 Feb

ID&C took their patented RFID wristbands global in 2011, supplying the world’s 3 highest grossing festivals.

Recently published figures showing the top grossing festivals, put Coachella, Lollapalooza and Austin City Limits as the top 3 respectively. Only U2’s 360 tour separated the three U.S. festival giants which all sit within the top 5 and were new clients of UK-based security wristband company, ID&C, last year.

The company who have serviced the UK event industry for over 18 years, recently took the U.S market by storm after introducing their fabric wristbands with patented security lock and RFID micro-chip. Now synonymous with UK festivals, the woven fabric wristband was introduced to the UK by ID&C some 10 years ago after festivals including Glastonbury were looking for a wristband that offered a higher level of security. Since then, ID&C have developed their wristbands and introduced additional security features, notably their innovative application of RFID micro-chips.

RFID technology comes with an array of benefits for festival organisers and fans including drastically reduced queues and complete eradication of ticket touting and fake wristbands.

ID&C’s head of RFID, Steve Daly  @RFIDSteve had this to say “The success of our RFID wristbands at Coachella resulted in further enquiries from Lollapalooza and Austin City Limits. The festivals were a pleasure to work with and it was great to see our products achieve the same success over in the states that they have here in the UK.”

RFID or ‘digital’ wristbands have recently captured the attention of live music fans in the UK following Glastonbury’s announcement that they’ll consider using the wristbands when the festival returns in 2013.

Cashless Festivals Likely This Summer

16 Feb

Festival industry and RFID technology figureheads revealed the likelihood of cashless festivals this summer at event production seminar.

‘Plastic Passion’, one of the Event Production Show’s ‘Access Sessions’ held at Olympia, London earlier this month, brought together four corners of the event industry to talk about RFID wristbands, a topic hot on the lips of fans and organisers around the world.

The panel, consisting of Isle of Wight Festival’s Rob Langford, Steve Daly from ID&C (@RFIDSteve), Steve Jenner from Intellitix and Ticketmaster’s Adam Newsam, provided the perfect mix of experience and insight to debate the future of RFID in the live event space.

The seminar kicked-off with an overview of the success seen in North America last summer, where RFID was used for access control at a number of flagship live events. Intellitix’s Steve Jenner, and ID&C’s Steve Daly gave accounts on how the adoption of RFID wristbands at festivals such as Coachella and Lollapalooza gave positive results for the organisers.

Rob Langford from Solo (the production company behind Isle of Wight festival) provided the promoters’ view point, giving insight into the RFID cashless payment trial carried out amongst 500 fans at the festival last summer. The pre-loaded RFID wristbands gave fans in the VIP arena the chance to experience the technology when purchasing at food and drink stalls. Langford expressed that the success of the trial had led the Isle of Wight festival to consider other avenues where RFID wristbands would benefit the festival and its fans.

The explicit insight into RFID technology provoked an extensive Q&A session, where a packed-out audience asked everything from ‘how can an RFID wristband be topped-up?’ to ‘who owns the data on the wristband?’ The most frequent question though, ultimately asked ‘who will pay for the technology?’ The scrutinised panel gave individual scenarios and explained possible business models that included sponsorship and paying for the new technology from the proven uplift in sales that a cashless payment solution can generate. Solo’s Langford stated that it was certainly not the intention of Isle of Wight to pass the cost onto the fans.

Although no specific festivals were named, it was unanimously hinted by the panel that the industry could expect to see a cashless payment solution at a UK festival this summer. 


RFID Wristbands Bring Call of Duty to Life

23 Nov

Fans of Call of Duty (the world’s highest grossing video-game series) were invited to participate in a unique launch event which saw the popular shoot-em-up come alive through the power of RFID wristbands.

The launch of the series’ latest release, Call of Duty: Modern Warfare 3 was held at the mammoth LA Convention Center over Labour Day weekend. Tickets priced at $150 gave the dedicated fans access to a number of activities as well as two massive gaming areans, aptly named ‘The Pit’ and ‘The Scrapyard’. The two zones were designed as real-life replicas of the gaming environment from Call of Duty: Modern Warfare 2 and staged an exhilarating indoor paintball war for COD-geeks around the world.

At ID&C, our RFID wristbands were used to tie the event together and provided a seamless interactive environment for fans, from ‘Start’to ‘Game Over’. Fans received the COD designed RFID wristbands upon registration and then entered the live-action arena by tapping the wristbands against RFID access gates. During the activities, fans could use the RFID wristbands to post scores and photos of the action directly to their Facebook profiles, making their friends uber jealous! At the end of the event, attendees presented their RFID wristbands one last time to claim a bag full of COD goodies.

This is a great example of how brands can embrace RFID technology and add value to events. In this example, the RFID wristbands not only joined the physical world with fan’s online social networks, but provided organisers with enhanced security and access control. RFID systems that work in tandem with the wristbands have the ability to collect and monitor data, giving marketeers valuable statistics for post event analysis and follow-up marketing.

Want to know more about RFID wristbands and how they can create interactive environments at events? Leave a comment on this blog and we’ll be in touch.

www.idcband.co.uk