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Small festivals to get financial boost

3 Apr

Festival-Competition

So, today BBC Radio 1 is reporting that the ‘festival boom’ seen over the last two years is coming to an end, with many festivals big and small struggling to survive the financial climate.

We’ve worked in the live event industry for over 17 years now and have seen festivals come and go, but one thing’s for sure, every year, new festivals emerge. An excuse to throw a party for any loosely-linked reason is an entrenched state-of-mind found amongst the great British public. And, now, more than ever we’re seeing festivals pop-up around the UK with a focus on anything and everything from cheese rolling to toe wrestling. (seriously, Google it!)

As dance music DJ, Example says in the Radio 1 story today – ” There’s still a demand for people to go to festivals even with the economy and the state that it’s in.”  Read the full story here. And what he says about festivals needing to focus on their fans is something we wholeheartedly agree with. Big festivals can mean big business and even big businesses are prone to failure in an unpredictable market. Yes, Big Chill and others are taking a break, but so what? -They’ll be back and you can bet they’ll sell-out again. It takes a certain personality to run a festival in the first place and in our experience they’re not the type of breed to easily give up.

Organisers will need to create memorable festival experiences for their fans if they want any hope of surviving the economic downturn. We believe festivals with a grass-roots ethic during their early years will be on the right track to becoming leaders of the industry in years to come. We think it so much so, that we’re giving one lucky festival the chance to win £2000 worth of festival wristbands and accreditation, just for telling us what makes them special.

Festival-Wristbands

Our Grass Roots Festival Competition is designed to give something back to the industry we hold so dear and to help smaller, younger festivals survive their first few years in the field.

Last year we donated an entire security wristband package to the award winning LeeFest. The 2500 capacity festival in South London caught our eye with its charity work and commitment to the local community; festival founder Lee Denny had this to say:

“ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure but it made it more beautiful too. The materials they provided brought together our crew, artists and dedicated fans in a way I never thought wristbands could!”

‘We love this competition to help grassroots festivals – having the support of a major player can make all the difference to an emerging festival and what it can achieve. They certainly helped us achieve a lot of our ideas and visions last year” added Denny.

Do you run a festival, or know someone who does? – Visit our competition page and enter today.


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Charity Auction Success For Grassroots Music Festival

4 Aug

With just over a week to go until the the start of LeeFest 2011, the ‘V.I.Pee’ charity auction has ended, raising £275 for Kids Company Charity. This donation is the first of many that will be made by the non-profit music festival in Kent.

The V.I.Pee auction was set up for one lucky person to win 4 x tickets to LeeFest along with their very own luxury portaloo for the weekend. Here at ID&C, we’re delighted to have supported such a fun and successful campaign and are very happy to be working with LeeFest this year to provide their entire accreditation solution including security wristbands, lanyards, laminates + more.

LeeFest ID&C

The competition was an instant hit, with almost a thousand page views on ebay. 29 bidders battled for the title, with the ‘V.I.Pee’ crown eventually going to Adam Grinter from East Grinstead. Lee Denny, festival founder and director, was overwhelmed by the response to the competition:

“Everyone loved it! It was my brother Andy who suggested it… I’m worried that if he keeps having ideas like that, soon it will be him running the whole show! We’re just really chuffed that a bit of fun like ‘V.I.Pee’ has raised so much money for Kids Company!’

Next weekend British Sea Power, DJ Fresh and Fenech-Soler headline LeeFest along with a host of other national and local acts.

www.leefest.org.uk
www.idcband.co.uk

LeeFest and ID&C launch unique ‘VIPee’ Competition

25 Jul LeeFest VIPee

‘VIPee’ charity auction gives punters the chance to bid for festival tickets and win their very own luxury portaloo for the weekend.

Festival accreditation & access control company ID&C (that’s us!) is sponsoring the award winning* LeeFest’s unique competition to win festival tickets and… The world’s most glamorous portaloo.

The annual music festival in South-East London that began in a schoolboy’s back garden, is returning for its sixth year this summer. Headlined by the UK no.1 artist DJ Fresh, Fenech-Soler and British Sea Power, this grass roots gig has clearly established itself as a festival to be reckoned with.

LeeFest + ID&C VIPee Competition

Lee Denny, festival founder and director, measures the event’s growing success in terms of the portaloo count:
‘At the first festival, people had to use the toilet in my house, then the following year we invested in a single portaloo. Since then, the number has grown and this year we’ve got 39!’

To celebrate the new portaloo record, the LeeFest team are launching ‘VIPee’ – a charity auction with a twist! Punters will have the chance to bid for four festival tickets with all proceeds going straight to the London-based charity, Kids Company.

As a reward, the winning bidder will be crowned the ‘VIPee’ of LeeFest 2011 and given the key to their very own red carpeted and treat-filled portaloo for the weekend to share with their chosen few! Any winning bidders who already bought LeeFest tickets will have their original ticket money refunded.

The auction goes live on eBay TODAY at 6pm for a week. Search on eBay for ‘LeeFest VIPee’ and get bidding!

Further information and the full line-up is available at http://www.leefest.org.uk

*Best Grassroots Festival – UK Festival Awards 2009

FULL FESTIVAL ACCREDITATION FROM ID&C

We’re supplying LeeFest with a complete festival accreditation package, including:
Woven fabric wristbands
Security lanyards
Plastic wallets
Printed festival pack (including a map, weekend line-up and all the info festival goers will need to know).