Tag Archives: cashless payment

BRIT Awards guests experience RFID wristbands

27 Feb

ID&C supplied The BRIT Awards, the UK’s flagship music event, with wristbands to identify 10,000 guests, while over 1000 VIPs used RFID micro-chipped wristbands for cashless payments at the after party bar.

Held at London’s 02 Arena last Tuesday 21st Feb, official partners, ID&C worked with BRITs organisers to supply a security wristband suite of 23 individual designs, each identifying a different type of guest and level of access.

Matt Wilkey, director at ID&C said, “As music events go, it doesn’t get more high profile than the BRITs. Having worked with the production team at Earls Court and now the O2 Arena, we understand what’s required by organisers for a slick ‘behind-the-scenes’ operation.”

6 million television viewers tuned in to enjoy a festival-worthy line-up featuring Coldplay (no sign of the flashing wristbands), Adele and an anthemic closing set from Outstanding Contribution to Music winners, Blur. Adele managed to add controversy to the evening when tv cameras picked up her ‘hand gesture’, after the double BRIT winner’s acceptance speech was cut short, and boy band winners One Direction managed to thank BBC Radio 1 listeners for an award that was sponsored by Capital FM!

“Becoming official partner was amazing for us, especially ahead of a summer where suppliers will be in the spotlight during the Olympics and Diamond Jubilee events. We’re passionate about what we do and although the BRITs are likely to be remembered for the epic line-up and Adele’s short-lived speech, we know that security wristbands played a part in the successful production.” – added Wilkey.

ID&C also supplied wristbands that were fitted with an RFID micro-chip and used for cashless purchases at the after party bar. Over 1000 guests had the chance to experience the speed and simplicity of transactions when using contactless RFID wristbands, a method expected to be used at a number of major festivals in the UK this summer.

ID&C helped provide a cashless environment in last year’s Isle of White Festival VIP tent and have worked with Coachella Festival, UEFA and video game Call of Duty delivering other RFID applications for access control and social media brand activation.

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Big Experience, not Big Brother

23 Jan

Have your say on RFID at festivals

Hello again.

Since Radio 1’s news story last week [see previous post], the web has witnessed an eruption of interest from techno-phobes, to futuristic festival fans – both voicing their opinions on the contactless phenomenon that is RFID.

Our favourite online debate so far, comes from Which?. The ‘conversation’ post, lead by Hannah Joliffe and Sarah Kidner, questions whether RFID technology has a place at festivals and events. The two contrasting opinions set this blog up perfectly for a good-ol’-fashioned tech vs traditionalist stand-off. Then, we get to vote for our favourite! As I write, readers are 67% in favour of RFID wristbands, what do you think?

The Do’s and Don’ts of RFID wristbands

Whether you’re planning to use RFID for an event or just curious for the facts, our RFID expert @RFIDSteve has set out a brief guide, including the do’s and absolutely do not’s of the RFID writsband realm.

Read his views on sourcing, specifications and the all important reseach. View @RFIDSteve ‘s blog here

Festival Technology in 2012

23 Dec

2011 saw a tipping point in festival technology when the Isle of Wight  embarked on cashless payment trial in their VIP arena, and festivals in the U.S. went all out on RFID access control. Are we set for an an enhanced festival experience in 2012?

In America this summer, the real buzz were the RFID wristbands that replaced tickets at Lollapalooza, Coachella, and Austin City Limits. The three giants of the U.S. festival scene adopted a complete RFID access control solution which admitted thousands of fans an hour via the custom RFID wrist bands. The custom printed RFID wristbands were supplied by ID&C with the systems supplied by London-based Intellitix.

Festival fans at Lollapalooza

“In our first year of operation, this summer, we activated over 1 million RFID festival wristbands without a hitch,” says Intellitix CEO Serge Grimaux. “By linking access control with cashless payments and social media, we can transport the message of the festival and its sponsors far beyond the festival site. The festival community now has a platform on which it can build endlessly. These are incredibly exciting times!”

“More festivals will use RFID wristbands next year, whether it’s for cashless payments or access control, ” says ID&C’s Craig Bennett. “It’ll have a huge impact next year and people are starting to use the technology in different ways. These systems have proved 100% reliable, they eliminate resale and fraud and drastically cut down on queuing times.”

According to Virtual Festival’s census, over two-thirds of audience members would be keen to try an RFID cashless wristband.

Excerpts taken from IQ, Issue 38

That’s the last blog from us in 2011. A very Merry Christmas and Happy New Year from all at ID&C – see you in 2012!

 

UK Festival Industry treated to RFID tipple at Awards

20 Dec

The UK’s festival industry elite witnessed the speed and ease of cashless vending via RFID wristbands at the annual UK Festival Awards on 15th November in London.

Held, for the first time, at the Round House, the Festival Awards enjoyed its most successful year to date with almost 1000 guests gathering from all corners of the UK to celebrate the very best in festival line-ups, experience, and even toilets!

Amongst the usual debauchery of an end-of-season awards party was a Festival Awards-first, which gave each guests the chance to use RFID wristbands and make a cashless transaction to receive a free drink. The wristbands, provided by event access control specialists ID&C, were exchanged for tickets upon arrival, each pre-loaded with a complimentary drink voucher, courtesy of RFID systems specialists, Intellitix.

ID&C’s Craig Bennett said “The UK Festival Awards provided the perfect environment for people to witness the speed and ease of cashless payments using RFID wristbands. RFID has been a popular topic across the UK event industry this year and it was great to see the technology in action at such a fantastic event.”

RFID wristbands at Festival Awards

RFID wristbands at Festival Awards

The infrastructure behind the cashless transactions was provided by RFID technology experts, Intellitix

ID&C were also proud to sponsor the Best Grass Roots Festival Award and would like to congratulate the team at Y-Not Festival for their triumph.
Well done guys!

Y-Not Festival win Grass Roots Award

Y-Not Festival win Grass Roots Award

Other award winners included Glastonbury (Best Major Festival) Creamfields (Best Dance Event) and Sonisphere (Best Lineup). Those lucky enough to take to the stage were greeted by fruitful hosts, the Cuban Brothers, who proved to be a massive hit with the audience.

To discover more on RFID applications for events, visit our RFID website.

It’s The Experience That Counts

24 Oct
Crystal Castles Lolla 2011

From Lollapalooza Website

This has been the biggest year ever for British festivals, with close to 600 accounted for. Some have said the market is saturated, but any influx of new events has to be good news for the industry.

Despite the recession, the public will always find a way to fund their pleasure time. What this market will demand, however, is a focus on the overall experience a festival can offer its cash strapped punters in 2012.

Taking advantage of available technology and using it to enhance the festival experience is something we’ve seen across the United States this summer, where our RFID wristbands at ID&C found their way onto more than 500,000 wrists, at Coachella, Lollapalooza and Austin City Limits. In taking the hi-tech pluncge, the three festivals gave their fans and enhanced experience before they even entered the site.

A buzz surrounding the wristbands was reflected across social networks and the festivals’ official message boards, helping to promote the events in turn. once on site, fans benefited from the enhancements the RFID technology provided, such as reduced queuing and a less invasive entry.

Cashless payment is another high-tech offering for organisers, The trial at the Isle of Wight Festival’s VIP arena back in June was a resounding success. Reduced queuing times at the bar means more sales! That’s just one of the ways organisers can directly benefit. There are many more pieces to the puzzle when thinking of enhancing the overall festival experience, but get it right at the gate and you’re off to a good start.

ID&C Lollapalooza RFID Gate

RFID access gates at Lollapalooza Festival

This year, we worked closely with the guys at the award winning LeeFest, supplying a complete accreditation pack free of charge. We loved the ethos of their event and how the focal point was to deliver the absolute best festival experience and we’re so happy to hear the accreditation offered a helping hand in achieving this.

We see the festival ‘indie-kids’ as a great asset to the industry, and later this year we’ll be launching a competition offering any festival with less than 5,000 capacity, the chance to win a full accreditation package.

Written by Craig Bennett
as featured in Access All Areas