Tag Archives: Contactless wristbands

BRIT Awards guests experience RFID wristbands

27 Feb

ID&C supplied The BRIT Awards, the UK’s flagship music event, with wristbands to identify 10,000 guests, while over 1000 VIPs used RFID micro-chipped wristbands for cashless payments at the after party bar.

Held at London’s 02 Arena last Tuesday 21st Feb, official partners, ID&C worked with BRITs organisers to supply a security wristband suite of 23 individual designs, each identifying a different type of guest and level of access.

Matt Wilkey, director at ID&C said, “As music events go, it doesn’t get more high profile than the BRITs. Having worked with the production team at Earls Court and now the O2 Arena, we understand what’s required by organisers for a slick ‘behind-the-scenes’ operation.”

6 million television viewers tuned in to enjoy a festival-worthy line-up featuring Coldplay (no sign of the flashing wristbands), Adele and an anthemic closing set from Outstanding Contribution to Music winners, Blur. Adele managed to add controversy to the evening when tv cameras picked up her ‘hand gesture’, after the double BRIT winner’s acceptance speech was cut short, and boy band winners One Direction managed to thank BBC Radio 1 listeners for an award that was sponsored by Capital FM!

“Becoming official partner was amazing for us, especially ahead of a summer where suppliers will be in the spotlight during the Olympics and Diamond Jubilee events. We’re passionate about what we do and although the BRITs are likely to be remembered for the epic line-up and Adele’s short-lived speech, we know that security wristbands played a part in the successful production.” – added Wilkey.

ID&C also supplied wristbands that were fitted with an RFID micro-chip and used for cashless purchases at the after party bar. Over 1000 guests had the chance to experience the speed and simplicity of transactions when using contactless RFID wristbands, a method expected to be used at a number of major festivals in the UK this summer.

ID&C helped provide a cashless environment in last year’s Isle of White Festival VIP tent and have worked with Coachella Festival, UEFA and video game Call of Duty delivering other RFID applications for access control and social media brand activation.

World’s Top Festivals Went Digital in 2011

20 Feb

ID&C took their patented RFID wristbands global in 2011, supplying the world’s 3 highest grossing festivals.

Recently published figures showing the top grossing festivals, put Coachella, Lollapalooza and Austin City Limits as the top 3 respectively. Only U2’s 360 tour separated the three U.S. festival giants which all sit within the top 5 and were new clients of UK-based security wristband company, ID&C, last year.

The company who have serviced the UK event industry for over 18 years, recently took the U.S market by storm after introducing their fabric wristbands with patented security lock and RFID micro-chip. Now synonymous with UK festivals, the woven fabric wristband was introduced to the UK by ID&C some 10 years ago after festivals including Glastonbury were looking for a wristband that offered a higher level of security. Since then, ID&C have developed their wristbands and introduced additional security features, notably their innovative application of RFID micro-chips.

RFID technology comes with an array of benefits for festival organisers and fans including drastically reduced queues and complete eradication of ticket touting and fake wristbands.

ID&C’s head of RFID, Steve Daly  @RFIDSteve had this to say “The success of our RFID wristbands at Coachella resulted in further enquiries from Lollapalooza and Austin City Limits. The festivals were a pleasure to work with and it was great to see our products achieve the same success over in the states that they have here in the UK.”

RFID or ‘digital’ wristbands have recently captured the attention of live music fans in the UK following Glastonbury’s announcement that they’ll consider using the wristbands when the festival returns in 2013.

Cashless Festivals Likely This Summer

16 Feb

Festival industry and RFID technology figureheads revealed the likelihood of cashless festivals this summer at event production seminar.

‘Plastic Passion’, one of the Event Production Show’s ‘Access Sessions’ held at Olympia, London earlier this month, brought together four corners of the event industry to talk about RFID wristbands, a topic hot on the lips of fans and organisers around the world.

The panel, consisting of Isle of Wight Festival’s Rob Langford, Steve Daly from ID&C (@RFIDSteve), Steve Jenner from Intellitix and Ticketmaster’s Adam Newsam, provided the perfect mix of experience and insight to debate the future of RFID in the live event space.

The seminar kicked-off with an overview of the success seen in North America last summer, where RFID was used for access control at a number of flagship live events. Intellitix’s Steve Jenner, and ID&C’s Steve Daly gave accounts on how the adoption of RFID wristbands at festivals such as Coachella and Lollapalooza gave positive results for the organisers.

Rob Langford from Solo (the production company behind Isle of Wight festival) provided the promoters’ view point, giving insight into the RFID cashless payment trial carried out amongst 500 fans at the festival last summer. The pre-loaded RFID wristbands gave fans in the VIP arena the chance to experience the technology when purchasing at food and drink stalls. Langford expressed that the success of the trial had led the Isle of Wight festival to consider other avenues where RFID wristbands would benefit the festival and its fans.

The explicit insight into RFID technology provoked an extensive Q&A session, where a packed-out audience asked everything from ‘how can an RFID wristband be topped-up?’ to ‘who owns the data on the wristband?’ The most frequent question though, ultimately asked ‘who will pay for the technology?’ The scrutinised panel gave individual scenarios and explained possible business models that included sponsorship and paying for the new technology from the proven uplift in sales that a cashless payment solution can generate. Solo’s Langford stated that it was certainly not the intention of Isle of Wight to pass the cost onto the fans.

Although no specific festivals were named, it was unanimously hinted by the panel that the industry could expect to see a cashless payment solution at a UK festival this summer. 


Big Experience, not Big Brother

23 Jan

Have your say on RFID at festivals

Hello again.

Since Radio 1’s news story last week [see previous post], the web has witnessed an eruption of interest from techno-phobes, to futuristic festival fans – both voicing their opinions on the contactless phenomenon that is RFID.

Our favourite online debate so far, comes from Which?. The ‘conversation’ post, lead by Hannah Joliffe and Sarah Kidner, questions whether RFID technology has a place at festivals and events. The two contrasting opinions set this blog up perfectly for a good-ol’-fashioned tech vs traditionalist stand-off. Then, we get to vote for our favourite! As I write, readers are 67% in favour of RFID wristbands, what do you think?

The Do’s and Don’ts of RFID wristbands

Whether you’re planning to use RFID for an event or just curious for the facts, our RFID expert @RFIDSteve has set out a brief guide, including the do’s and absolutely do not’s of the RFID writsband realm.

Read his views on sourcing, specifications and the all important reseach. View @RFIDSteve ‘s blog here

Festival Technology in 2012

23 Dec

2011 saw a tipping point in festival technology when the Isle of Wight  embarked on cashless payment trial in their VIP arena, and festivals in the U.S. went all out on RFID access control. Are we set for an an enhanced festival experience in 2012?

In America this summer, the real buzz were the RFID wristbands that replaced tickets at Lollapalooza, Coachella, and Austin City Limits. The three giants of the U.S. festival scene adopted a complete RFID access control solution which admitted thousands of fans an hour via the custom RFID wrist bands. The custom printed RFID wristbands were supplied by ID&C with the systems supplied by London-based Intellitix.

Festival fans at Lollapalooza

“In our first year of operation, this summer, we activated over 1 million RFID festival wristbands without a hitch,” says Intellitix CEO Serge Grimaux. “By linking access control with cashless payments and social media, we can transport the message of the festival and its sponsors far beyond the festival site. The festival community now has a platform on which it can build endlessly. These are incredibly exciting times!”

“More festivals will use RFID wristbands next year, whether it’s for cashless payments or access control, ” says ID&C’s Craig Bennett. “It’ll have a huge impact next year and people are starting to use the technology in different ways. These systems have proved 100% reliable, they eliminate resale and fraud and drastically cut down on queuing times.”

According to Virtual Festival’s census, over two-thirds of audience members would be keen to try an RFID cashless wristband.

Excerpts taken from IQ, Issue 38

That’s the last blog from us in 2011. A very Merry Christmas and Happy New Year from all at ID&C – see you in 2012!

 

UK Festival Industry treated to RFID tipple at Awards

20 Dec

The UK’s festival industry elite witnessed the speed and ease of cashless vending via RFID wristbands at the annual UK Festival Awards on 15th November in London.

Held, for the first time, at the Round House, the Festival Awards enjoyed its most successful year to date with almost 1000 guests gathering from all corners of the UK to celebrate the very best in festival line-ups, experience, and even toilets!

Amongst the usual debauchery of an end-of-season awards party was a Festival Awards-first, which gave each guests the chance to use RFID wristbands and make a cashless transaction to receive a free drink. The wristbands, provided by event access control specialists ID&C, were exchanged for tickets upon arrival, each pre-loaded with a complimentary drink voucher, courtesy of RFID systems specialists, Intellitix.

ID&C’s Craig Bennett said “The UK Festival Awards provided the perfect environment for people to witness the speed and ease of cashless payments using RFID wristbands. RFID has been a popular topic across the UK event industry this year and it was great to see the technology in action at such a fantastic event.”

RFID wristbands at Festival Awards

RFID wristbands at Festival Awards

The infrastructure behind the cashless transactions was provided by RFID technology experts, Intellitix

ID&C were also proud to sponsor the Best Grass Roots Festival Award and would like to congratulate the team at Y-Not Festival for their triumph.
Well done guys!

Y-Not Festival win Grass Roots Award

Y-Not Festival win Grass Roots Award

Other award winners included Glastonbury (Best Major Festival) Creamfields (Best Dance Event) and Sonisphere (Best Lineup). Those lucky enough to take to the stage were greeted by fruitful hosts, the Cuban Brothers, who proved to be a massive hit with the audience.

To discover more on RFID applications for events, visit our RFID website.

RFID enabled social-sharing tipped as 2012 tech trend

15 Dec

MarketingProfs.com and the Harvard Business Review both recently announced their marketing predictions for 2012 with RFID enabled social-sharing making a prominent appearance.

MarketingProfs in particular listed the new form of real-life interaction as their No. 1 marketing trend for next year.
They said:
The use of RFID and social-enabled sharing will increase because of smartphones, photo-sharing and location check-ins are no-brainers. And marketers, as well as tradeshow and event attendees, have been using smartphones to share their event experiences via Facebook photo albums, TwitPic, Flickr, and so on. But 2012 could well bring automatic social-enabled sharing thanks to radio frequency identification (RFID).”

Here at ID&C we couldn’t agree more. In fact our very own Radio Frequency wristbands have been used for this exact marketing method. Back in September, our RFID wrist bands were custom designed for the new Call of Duty game’s XP event in L.A. The social gaming event saw thousands of COD fans play the game in a real-life environment (fake guns of course) and during the simulated war-zone, fans could use their wristbands, fitted with RFID chips to post their scores and photos direct to Facebook. This kind of social interaction will add value to events and allow marketers to measure ROI on new levels thanks to Facebook’s every-updating analytics.

Read the rest

It’s The Experience That Counts

24 Oct
Crystal Castles Lolla 2011

From Lollapalooza Website

This has been the biggest year ever for British festivals, with close to 600 accounted for. Some have said the market is saturated, but any influx of new events has to be good news for the industry.

Despite the recession, the public will always find a way to fund their pleasure time. What this market will demand, however, is a focus on the overall experience a festival can offer its cash strapped punters in 2012.

Taking advantage of available technology and using it to enhance the festival experience is something we’ve seen across the United States this summer, where our RFID wristbands at ID&C found their way onto more than 500,000 wrists, at Coachella, Lollapalooza and Austin City Limits. In taking the hi-tech pluncge, the three festivals gave their fans and enhanced experience before they even entered the site.

A buzz surrounding the wristbands was reflected across social networks and the festivals’ official message boards, helping to promote the events in turn. once on site, fans benefited from the enhancements the RFID technology provided, such as reduced queuing and a less invasive entry.

Cashless payment is another high-tech offering for organisers, The trial at the Isle of Wight Festival’s VIP arena back in June was a resounding success. Reduced queuing times at the bar means more sales! That’s just one of the ways organisers can directly benefit. There are many more pieces to the puzzle when thinking of enhancing the overall festival experience, but get it right at the gate and you’re off to a good start.

ID&C Lollapalooza RFID Gate

RFID access gates at Lollapalooza Festival

This year, we worked closely with the guys at the award winning LeeFest, supplying a complete accreditation pack free of charge. We loved the ethos of their event and how the focal point was to deliver the absolute best festival experience and we’re so happy to hear the accreditation offered a helping hand in achieving this.

We see the festival ‘indie-kids’ as a great asset to the industry, and later this year we’ll be launching a competition offering any festival with less than 5,000 capacity, the chance to win a full accreditation package.

Written by Craig Bennett
as featured in Access All Areas

RFID Wristbands Wave Goodbye to Criminal Activity at Festivals

24 Oct

ID&C at Live UK SummitOur very own RFID specialist at ID&C, Steve Daly explains how developments in security wristbands will help combat criminal activity at festivals in 2012 and beyond.

As a panellist for the anticipated ‘Criminal In-Tent’ seminar at the LIVE UK Summit earlier this month, Daly showcased how RFID wristbands will play a part in the combat against increasing criminal activity witnessed at festivals in 2011.
Sat with Daly were, Kevin Walker, detective constable at Leicestershire Police and Reg Walker, ticket fraud expert from Iridium Consulting. Offering experience and insight, the seasoned pros discussed how festivals have continued see criminal hotspots at campsites, site perimeters and even inside main arenas, where wristband mugging has been an issue.

Criminal gangs, fraudsters and mere chancers will always exist in the industry, but while anti-crime initiatives strive to raise awareness, the panel was in mutual agreement that the strengthening of communication between organisers, access specialists and police will drive the success of crime prevention at festivals going forward.

Steve Daly at ID&C

ID&C’s Steve Daly explains how RFID wristbands can combat fraud

This year’s riots showed how today’s technology can be used as a tool to negative effect but it was security wristband technology that drew a focus in the latter part of the seminar. ID&C’s Steve Daly noted the success of RFID wristbands used at the Coachella festival in California. In 2010, organisers of the 3-day gig struggled with touts, fence-hoppers and hundreds of chances. The deployment of RFID wristbands in 2011 however, eliminated all fraudulent activity around the Coachella site and as a result of this, overall criminal activity was reduced.

The unique design and technology behind the wristbands proved too advanced for the fraudsters who, along with the usual chancers, were dismissed way before they had a sniff of the Coachella arena. “The wristbands and access systems ran without a hitch and allowed organisers to dramatically improve on security, while the punters got the added value of reduced queues’’ states Daly.

Daly continues, “The technology was trailed at the Isle of Wight festival this year with RFID wristbands providing a cashless environment for fans in the VIP arena. Although this wasn’t introduced to combat criminal activity – organisers in the UK are now more aware of the benefits RFID can offer festival security.

ID&C will be showcasing their RFID wristbands and security accreditation at the UK Festival Awards Conference on 15th November at the HMV forum.

Charity Auction Success For Grassroots Music Festival

4 Aug

With just over a week to go until the the start of LeeFest 2011, the ‘V.I.Pee’ charity auction has ended, raising £275 for Kids Company Charity. This donation is the first of many that will be made by the non-profit music festival in Kent.

The V.I.Pee auction was set up for one lucky person to win 4 x tickets to LeeFest along with their very own luxury portaloo for the weekend. Here at ID&C, we’re delighted to have supported such a fun and successful campaign and are very happy to be working with LeeFest this year to provide their entire accreditation solution including security wristbands, lanyards, laminates + more.

LeeFest ID&C

The competition was an instant hit, with almost a thousand page views on ebay. 29 bidders battled for the title, with the ‘V.I.Pee’ crown eventually going to Adam Grinter from East Grinstead. Lee Denny, festival founder and director, was overwhelmed by the response to the competition:

“Everyone loved it! It was my brother Andy who suggested it… I’m worried that if he keeps having ideas like that, soon it will be him running the whole show! We’re just really chuffed that a bit of fun like ‘V.I.Pee’ has raised so much money for Kids Company!’

Next weekend British Sea Power, DJ Fresh and Fenech-Soler headline LeeFest along with a host of other national and local acts.

www.leefest.org.uk
www.idcband.co.uk