Tag Archives: event wristbands

We have a winner!

30 May
Back in April, we launched  a competition to give one lucky festival the chance to win £2000 worth of event wristbands. (see story here)
I’m very pleased to say, we’ve announced our winner. Drum roll please…

Cockermouth Rock Festival – well done!

CockRock Festival
Not only is this one of the most exciting small festivals we’ve ever had the pleasure to speak to, it also has the best name for a festival ever. ‘CockRock’ – yes, that’s really what it’s known as.

Taking place in the Lake District between the 20-22 July, the 5000 capacity event stood-out amongst 42 other festivals, impressing us with its dedication to charity, support for its local music scene and devotion to the experience of its fans.

I spoke with CockRock festival chairman, Clint Stamper who was delighted to hear they had won, “We’re really chuffed to receive the recognition for CockRock and this kind of financial contribution is worth its weight in gold!”.

Originally a barbecue fund-raiser, the first event attracted a couple of local bands who offered to play for free and within hours, over 400 people showed up and helped create what its fans now call CockRock!

Seven years on and the festival has raised an incredible £44k for the Cumbrian Mountain Rescue and Air Ambulance services.

The not-for-profit and self-penned ‘recyclable festival’ builds most of its equipment, storing and loaning it out to other events throughout the year.

“We’re definitely a thrifty festival. Our ‘DIY’ approach means we can develop other areas of the festival like the line-up and toilets!” said Clint.

The festival faced cancellation in 2010 when storms flattened the site on the eve of opening. But hundreds of fans showed up, offering to re-build their beloved CockRock following a plea on a local radio station.

As well as being able to reward CockRock with this amazing prize, it has been a fantastic competition to run. There are so many small festivals out there doing great things for their community and we feel honoured to hear all about them.

Our Grass Roots Festival Competition will be back in 2013 without doubt, but until then check out the CockRock website and keep an eye on this blog for a feature we’ll be doing on site at CockRock this summer.

Bye for now.
ID&C

Small festivals to get financial boost

3 Apr

Festival-Competition

So, today BBC Radio 1 is reporting that the ‘festival boom’ seen over the last two years is coming to an end, with many festivals big and small struggling to survive the financial climate.

We’ve worked in the live event industry for over 17 years now and have seen festivals come and go, but one thing’s for sure, every year, new festivals emerge. An excuse to throw a party for any loosely-linked reason is an entrenched state-of-mind found amongst the great British public. And, now, more than ever we’re seeing festivals pop-up around the UK with a focus on anything and everything from cheese rolling to toe wrestling. (seriously, Google it!)

As dance music DJ, Example says in the Radio 1 story today – ” There’s still a demand for people to go to festivals even with the economy and the state that it’s in.”  Read the full story here. And what he says about festivals needing to focus on their fans is something we wholeheartedly agree with. Big festivals can mean big business and even big businesses are prone to failure in an unpredictable market. Yes, Big Chill and others are taking a break, but so what? -They’ll be back and you can bet they’ll sell-out again. It takes a certain personality to run a festival in the first place and in our experience they’re not the type of breed to easily give up.

Organisers will need to create memorable festival experiences for their fans if they want any hope of surviving the economic downturn. We believe festivals with a grass-roots ethic during their early years will be on the right track to becoming leaders of the industry in years to come. We think it so much so, that we’re giving one lucky festival the chance to win £2000 worth of festival wristbands and accreditation, just for telling us what makes them special.

Festival-Wristbands

Our Grass Roots Festival Competition is designed to give something back to the industry we hold so dear and to help smaller, younger festivals survive their first few years in the field.

Last year we donated an entire security wristband package to the award winning LeeFest. The 2500 capacity festival in South London caught our eye with its charity work and commitment to the local community; festival founder Lee Denny had this to say:

“ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure but it made it more beautiful too. The materials they provided brought together our crew, artists and dedicated fans in a way I never thought wristbands could!”

‘We love this competition to help grassroots festivals – having the support of a major player can make all the difference to an emerging festival and what it can achieve. They certainly helped us achieve a lot of our ideas and visions last year” added Denny.

Do you run a festival, or know someone who does? – Visit our competition page and enter today.


BRIT Awards guests experience RFID wristbands

27 Feb

ID&C supplied The BRIT Awards, the UK’s flagship music event, with wristbands to identify 10,000 guests, while over 1000 VIPs used RFID micro-chipped wristbands for cashless payments at the after party bar.

Held at London’s 02 Arena last Tuesday 21st Feb, official partners, ID&C worked with BRITs organisers to supply a security wristband suite of 23 individual designs, each identifying a different type of guest and level of access.

Matt Wilkey, director at ID&C said, “As music events go, it doesn’t get more high profile than the BRITs. Having worked with the production team at Earls Court and now the O2 Arena, we understand what’s required by organisers for a slick ‘behind-the-scenes’ operation.”

6 million television viewers tuned in to enjoy a festival-worthy line-up featuring Coldplay (no sign of the flashing wristbands), Adele and an anthemic closing set from Outstanding Contribution to Music winners, Blur. Adele managed to add controversy to the evening when tv cameras picked up her ‘hand gesture’, after the double BRIT winner’s acceptance speech was cut short, and boy band winners One Direction managed to thank BBC Radio 1 listeners for an award that was sponsored by Capital FM!

“Becoming official partner was amazing for us, especially ahead of a summer where suppliers will be in the spotlight during the Olympics and Diamond Jubilee events. We’re passionate about what we do and although the BRITs are likely to be remembered for the epic line-up and Adele’s short-lived speech, we know that security wristbands played a part in the successful production.” – added Wilkey.

ID&C also supplied wristbands that were fitted with an RFID micro-chip and used for cashless purchases at the after party bar. Over 1000 guests had the chance to experience the speed and simplicity of transactions when using contactless RFID wristbands, a method expected to be used at a number of major festivals in the UK this summer.

ID&C helped provide a cashless environment in last year’s Isle of White Festival VIP tent and have worked with Coachella Festival, UEFA and video game Call of Duty delivering other RFID applications for access control and social media brand activation.

World’s Top Festivals Went Digital in 2011

20 Feb

ID&C took their patented RFID wristbands global in 2011, supplying the world’s 3 highest grossing festivals.

Recently published figures showing the top grossing festivals, put Coachella, Lollapalooza and Austin City Limits as the top 3 respectively. Only U2’s 360 tour separated the three U.S. festival giants which all sit within the top 5 and were new clients of UK-based security wristband company, ID&C, last year.

The company who have serviced the UK event industry for over 18 years, recently took the U.S market by storm after introducing their fabric wristbands with patented security lock and RFID micro-chip. Now synonymous with UK festivals, the woven fabric wristband was introduced to the UK by ID&C some 10 years ago after festivals including Glastonbury were looking for a wristband that offered a higher level of security. Since then, ID&C have developed their wristbands and introduced additional security features, notably their innovative application of RFID micro-chips.

RFID technology comes with an array of benefits for festival organisers and fans including drastically reduced queues and complete eradication of ticket touting and fake wristbands.

ID&C’s head of RFID, Steve Daly  @RFIDSteve had this to say “The success of our RFID wristbands at Coachella resulted in further enquiries from Lollapalooza and Austin City Limits. The festivals were a pleasure to work with and it was great to see our products achieve the same success over in the states that they have here in the UK.”

RFID or ‘digital’ wristbands have recently captured the attention of live music fans in the UK following Glastonbury’s announcement that they’ll consider using the wristbands when the festival returns in 2013.

Cashless Festivals Likely This Summer

16 Feb

Festival industry and RFID technology figureheads revealed the likelihood of cashless festivals this summer at event production seminar.

‘Plastic Passion’, one of the Event Production Show’s ‘Access Sessions’ held at Olympia, London earlier this month, brought together four corners of the event industry to talk about RFID wristbands, a topic hot on the lips of fans and organisers around the world.

The panel, consisting of Isle of Wight Festival’s Rob Langford, Steve Daly from ID&C (@RFIDSteve), Steve Jenner from Intellitix and Ticketmaster’s Adam Newsam, provided the perfect mix of experience and insight to debate the future of RFID in the live event space.

The seminar kicked-off with an overview of the success seen in North America last summer, where RFID was used for access control at a number of flagship live events. Intellitix’s Steve Jenner, and ID&C’s Steve Daly gave accounts on how the adoption of RFID wristbands at festivals such as Coachella and Lollapalooza gave positive results for the organisers.

Rob Langford from Solo (the production company behind Isle of Wight festival) provided the promoters’ view point, giving insight into the RFID cashless payment trial carried out amongst 500 fans at the festival last summer. The pre-loaded RFID wristbands gave fans in the VIP arena the chance to experience the technology when purchasing at food and drink stalls. Langford expressed that the success of the trial had led the Isle of Wight festival to consider other avenues where RFID wristbands would benefit the festival and its fans.

The explicit insight into RFID technology provoked an extensive Q&A session, where a packed-out audience asked everything from ‘how can an RFID wristband be topped-up?’ to ‘who owns the data on the wristband?’ The most frequent question though, ultimately asked ‘who will pay for the technology?’ The scrutinised panel gave individual scenarios and explained possible business models that included sponsorship and paying for the new technology from the proven uplift in sales that a cashless payment solution can generate. Solo’s Langford stated that it was certainly not the intention of Isle of Wight to pass the cost onto the fans.

Although no specific festivals were named, it was unanimously hinted by the panel that the industry could expect to see a cashless payment solution at a UK festival this summer. 


Big Experience, not Big Brother

23 Jan

Have your say on RFID at festivals

Hello again.

Since Radio 1’s news story last week [see previous post], the web has witnessed an eruption of interest from techno-phobes, to futuristic festival fans – both voicing their opinions on the contactless phenomenon that is RFID.

Our favourite online debate so far, comes from Which?. The ‘conversation’ post, lead by Hannah Joliffe and Sarah Kidner, questions whether RFID technology has a place at festivals and events. The two contrasting opinions set this blog up perfectly for a good-ol’-fashioned tech vs traditionalist stand-off. Then, we get to vote for our favourite! As I write, readers are 67% in favour of RFID wristbands, what do you think?

The Do’s and Don’ts of RFID wristbands

Whether you’re planning to use RFID for an event or just curious for the facts, our RFID expert @RFIDSteve has set out a brief guide, including the do’s and absolutely do not’s of the RFID writsband realm.

Read his views on sourcing, specifications and the all important reseach. View @RFIDSteve ‘s blog here

Festival Technology in 2012

23 Dec

2011 saw a tipping point in festival technology when the Isle of Wight  embarked on cashless payment trial in their VIP arena, and festivals in the U.S. went all out on RFID access control. Are we set for an an enhanced festival experience in 2012?

In America this summer, the real buzz were the RFID wristbands that replaced tickets at Lollapalooza, Coachella, and Austin City Limits. The three giants of the U.S. festival scene adopted a complete RFID access control solution which admitted thousands of fans an hour via the custom RFID wrist bands. The custom printed RFID wristbands were supplied by ID&C with the systems supplied by London-based Intellitix.

Festival fans at Lollapalooza

“In our first year of operation, this summer, we activated over 1 million RFID festival wristbands without a hitch,” says Intellitix CEO Serge Grimaux. “By linking access control with cashless payments and social media, we can transport the message of the festival and its sponsors far beyond the festival site. The festival community now has a platform on which it can build endlessly. These are incredibly exciting times!”

“More festivals will use RFID wristbands next year, whether it’s for cashless payments or access control, ” says ID&C’s Craig Bennett. “It’ll have a huge impact next year and people are starting to use the technology in different ways. These systems have proved 100% reliable, they eliminate resale and fraud and drastically cut down on queuing times.”

According to Virtual Festival’s census, over two-thirds of audience members would be keen to try an RFID cashless wristband.

Excerpts taken from IQ, Issue 38

That’s the last blog from us in 2011. A very Merry Christmas and Happy New Year from all at ID&C – see you in 2012!

 

UK Festival Industry treated to RFID tipple at Awards

20 Dec

The UK’s festival industry elite witnessed the speed and ease of cashless vending via RFID wristbands at the annual UK Festival Awards on 15th November in London.

Held, for the first time, at the Round House, the Festival Awards enjoyed its most successful year to date with almost 1000 guests gathering from all corners of the UK to celebrate the very best in festival line-ups, experience, and even toilets!

Amongst the usual debauchery of an end-of-season awards party was a Festival Awards-first, which gave each guests the chance to use RFID wristbands and make a cashless transaction to receive a free drink. The wristbands, provided by event access control specialists ID&C, were exchanged for tickets upon arrival, each pre-loaded with a complimentary drink voucher, courtesy of RFID systems specialists, Intellitix.

ID&C’s Craig Bennett said “The UK Festival Awards provided the perfect environment for people to witness the speed and ease of cashless payments using RFID wristbands. RFID has been a popular topic across the UK event industry this year and it was great to see the technology in action at such a fantastic event.”

RFID wristbands at Festival Awards

RFID wristbands at Festival Awards

The infrastructure behind the cashless transactions was provided by RFID technology experts, Intellitix

ID&C were also proud to sponsor the Best Grass Roots Festival Award and would like to congratulate the team at Y-Not Festival for their triumph.
Well done guys!

Y-Not Festival win Grass Roots Award

Y-Not Festival win Grass Roots Award

Other award winners included Glastonbury (Best Major Festival) Creamfields (Best Dance Event) and Sonisphere (Best Lineup). Those lucky enough to take to the stage were greeted by fruitful hosts, the Cuban Brothers, who proved to be a massive hit with the audience.

To discover more on RFID applications for events, visit our RFID website.

RFID enabled social-sharing tipped as 2012 tech trend

15 Dec

MarketingProfs.com and the Harvard Business Review both recently announced their marketing predictions for 2012 with RFID enabled social-sharing making a prominent appearance.

MarketingProfs in particular listed the new form of real-life interaction as their No. 1 marketing trend for next year.
They said:
The use of RFID and social-enabled sharing will increase because of smartphones, photo-sharing and location check-ins are no-brainers. And marketers, as well as tradeshow and event attendees, have been using smartphones to share their event experiences via Facebook photo albums, TwitPic, Flickr, and so on. But 2012 could well bring automatic social-enabled sharing thanks to radio frequency identification (RFID).”

Here at ID&C we couldn’t agree more. In fact our very own Radio Frequency wristbands have been used for this exact marketing method. Back in September, our RFID wrist bands were custom designed for the new Call of Duty game’s XP event in L.A. The social gaming event saw thousands of COD fans play the game in a real-life environment (fake guns of course) and during the simulated war-zone, fans could use their wristbands, fitted with RFID chips to post their scores and photos direct to Facebook. This kind of social interaction will add value to events and allow marketers to measure ROI on new levels thanks to Facebook’s every-updating analytics.

Read the rest

ID&C Support Festival Industry From the Ground Up

7 Nov

As the festival scene’s most recognised security wristband supplier, we’re showing our support for the industry’s indie-kids by sponsoring The Grass Roots Festival gong at the UK Festival Awards next week.

The annual Awards, which attract the who’s who of the festival industry, have seen Glastonbury, T in the Park, Mumford & Sons and Biffy Clyro pick up the coveted prizes in recent years. Organisers are expecting over 600 guests to the show, which moves this year, to London’s impressive Round House.

We took the decision to sponsor the Award following our work with LeeFest back in the summer. LeeFest, who previously won the Grass Roots Festival award in 2009, were recipients of a professional accreditation pack supplied by us.

Lee Denny at LeeFest had these kind words to say:
“’ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure, it made it more beautiful too. The products they provided brought together our crew, artists and dedicated fans in a way that I never thought a festival wristband could!”

LeeFest Wristband & Lanyard

The LeeFest Wristbands & Lanyards

Here at ID&C, we made a conscious effort to give something back to the industry’s inspiring newcomers, who we believe are a key ingredient to the growth of the festival business. LeeFest stood out for us because of their focus to offer the best possible experience for their fans.

As AIF (Association of Independent Festivals) members, we value the effort made by the festival freshmen who strive to bring amazing experiences to music lovers. Soon we’ll be launching a competition, giving one UK festival the chance to win the same package enjoyed by the team at LeeFest, so keep your eyes peeled!

The Grass Roots Festival Award winner will also receive a £1,500 bursary towards disability access training from Attitude is Everything, a prize kindly provided by Festival Republic.

We’re also showcasing our RFID wristbands at the UK Festival Conference which takes place at the HMV Forum before the Awards ceremony on November 15th.

All the best,
Craig