Tag Archives: festival experience

We have a winner!

30 May
Back in April, we launched  a competition to give one lucky festival the chance to win £2000 worth of event wristbands. (see story here)
I’m very pleased to say, we’ve announced our winner. Drum roll please…

Cockermouth Rock Festival – well done!

CockRock Festival
Not only is this one of the most exciting small festivals we’ve ever had the pleasure to speak to, it also has the best name for a festival ever. ‘CockRock’ – yes, that’s really what it’s known as.

Taking place in the Lake District between the 20-22 July, the 5000 capacity event stood-out amongst 42 other festivals, impressing us with its dedication to charity, support for its local music scene and devotion to the experience of its fans.

I spoke with CockRock festival chairman, Clint Stamper who was delighted to hear they had won, “We’re really chuffed to receive the recognition for CockRock and this kind of financial contribution is worth its weight in gold!”.

Originally a barbecue fund-raiser, the first event attracted a couple of local bands who offered to play for free and within hours, over 400 people showed up and helped create what its fans now call CockRock!

Seven years on and the festival has raised an incredible £44k for the Cumbrian Mountain Rescue and Air Ambulance services.

The not-for-profit and self-penned ‘recyclable festival’ builds most of its equipment, storing and loaning it out to other events throughout the year.

“We’re definitely a thrifty festival. Our ‘DIY’ approach means we can develop other areas of the festival like the line-up and toilets!” said Clint.

The festival faced cancellation in 2010 when storms flattened the site on the eve of opening. But hundreds of fans showed up, offering to re-build their beloved CockRock following a plea on a local radio station.

As well as being able to reward CockRock with this amazing prize, it has been a fantastic competition to run. There are so many small festivals out there doing great things for their community and we feel honoured to hear all about them.

Our Grass Roots Festival Competition will be back in 2013 without doubt, but until then check out the CockRock website and keep an eye on this blog for a feature we’ll be doing on site at CockRock this summer.

Bye for now.
ID&C

UK Festival Industry treated to RFID tipple at Awards

20 Dec

The UK’s festival industry elite witnessed the speed and ease of cashless vending via RFID wristbands at the annual UK Festival Awards on 15th November in London.

Held, for the first time, at the Round House, the Festival Awards enjoyed its most successful year to date with almost 1000 guests gathering from all corners of the UK to celebrate the very best in festival line-ups, experience, and even toilets!

Amongst the usual debauchery of an end-of-season awards party was a Festival Awards-first, which gave each guests the chance to use RFID wristbands and make a cashless transaction to receive a free drink. The wristbands, provided by event access control specialists ID&C, were exchanged for tickets upon arrival, each pre-loaded with a complimentary drink voucher, courtesy of RFID systems specialists, Intellitix.

ID&C’s Craig Bennett said “The UK Festival Awards provided the perfect environment for people to witness the speed and ease of cashless payments using RFID wristbands. RFID has been a popular topic across the UK event industry this year and it was great to see the technology in action at such a fantastic event.”

RFID wristbands at Festival Awards

RFID wristbands at Festival Awards

The infrastructure behind the cashless transactions was provided by RFID technology experts, Intellitix

ID&C were also proud to sponsor the Best Grass Roots Festival Award and would like to congratulate the team at Y-Not Festival for their triumph.
Well done guys!

Y-Not Festival win Grass Roots Award

Y-Not Festival win Grass Roots Award

Other award winners included Glastonbury (Best Major Festival) Creamfields (Best Dance Event) and Sonisphere (Best Lineup). Those lucky enough to take to the stage were greeted by fruitful hosts, the Cuban Brothers, who proved to be a massive hit with the audience.

To discover more on RFID applications for events, visit our RFID website.

It’s The Experience That Counts

24 Oct
Crystal Castles Lolla 2011

From Lollapalooza Website

This has been the biggest year ever for British festivals, with close to 600 accounted for. Some have said the market is saturated, but any influx of new events has to be good news for the industry.

Despite the recession, the public will always find a way to fund their pleasure time. What this market will demand, however, is a focus on the overall experience a festival can offer its cash strapped punters in 2012.

Taking advantage of available technology and using it to enhance the festival experience is something we’ve seen across the United States this summer, where our RFID wristbands at ID&C found their way onto more than 500,000 wrists, at Coachella, Lollapalooza and Austin City Limits. In taking the hi-tech pluncge, the three festivals gave their fans and enhanced experience before they even entered the site.

A buzz surrounding the wristbands was reflected across social networks and the festivals’ official message boards, helping to promote the events in turn. once on site, fans benefited from the enhancements the RFID technology provided, such as reduced queuing and a less invasive entry.

Cashless payment is another high-tech offering for organisers, The trial at the Isle of Wight Festival’s VIP arena back in June was a resounding success. Reduced queuing times at the bar means more sales! That’s just one of the ways organisers can directly benefit. There are many more pieces to the puzzle when thinking of enhancing the overall festival experience, but get it right at the gate and you’re off to a good start.

ID&C Lollapalooza RFID Gate

RFID access gates at Lollapalooza Festival

This year, we worked closely with the guys at the award winning LeeFest, supplying a complete accreditation pack free of charge. We loved the ethos of their event and how the focal point was to deliver the absolute best festival experience and we’re so happy to hear the accreditation offered a helping hand in achieving this.

We see the festival ‘indie-kids’ as a great asset to the industry, and later this year we’ll be launching a competition offering any festival with less than 5,000 capacity, the chance to win a full accreditation package.

Written by Craig Bennett
as featured in Access All Areas