Tag Archives: Festival News

Small festivals to get financial boost

3 Apr

Festival-Competition

So, today BBC Radio 1 is reporting that the ‘festival boom’ seen over the last two years is coming to an end, with many festivals big and small struggling to survive the financial climate.

We’ve worked in the live event industry for over 17 years now and have seen festivals come and go, but one thing’s for sure, every year, new festivals emerge. An excuse to throw a party for any loosely-linked reason is an entrenched state-of-mind found amongst the great British public. And, now, more than ever we’re seeing festivals pop-up around the UK with a focus on anything and everything from cheese rolling to toe wrestling. (seriously, Google it!)

As dance music DJ, Example says in the Radio 1 story today – ” There’s still a demand for people to go to festivals even with the economy and the state that it’s in.”  Read the full story here. And what he says about festivals needing to focus on their fans is something we wholeheartedly agree with. Big festivals can mean big business and even big businesses are prone to failure in an unpredictable market. Yes, Big Chill and others are taking a break, but so what? -They’ll be back and you can bet they’ll sell-out again. It takes a certain personality to run a festival in the first place and in our experience they’re not the type of breed to easily give up.

Organisers will need to create memorable festival experiences for their fans if they want any hope of surviving the economic downturn. We believe festivals with a grass-roots ethic during their early years will be on the right track to becoming leaders of the industry in years to come. We think it so much so, that we’re giving one lucky festival the chance to win £2000 worth of festival wristbands and accreditation, just for telling us what makes them special.

Festival-Wristbands

Our Grass Roots Festival Competition is designed to give something back to the industry we hold so dear and to help smaller, younger festivals survive their first few years in the field.

Last year we donated an entire security wristband package to the award winning LeeFest. The 2500 capacity festival in South London caught our eye with its charity work and commitment to the local community; festival founder Lee Denny had this to say:

“ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure but it made it more beautiful too. The materials they provided brought together our crew, artists and dedicated fans in a way I never thought wristbands could!”

‘We love this competition to help grassroots festivals – having the support of a major player can make all the difference to an emerging festival and what it can achieve. They certainly helped us achieve a lot of our ideas and visions last year” added Denny.

Do you run a festival, or know someone who does? – Visit our competition page and enter today.


Cashless Festivals Likely This Summer

16 Feb

Festival industry and RFID technology figureheads revealed the likelihood of cashless festivals this summer at event production seminar.

‘Plastic Passion’, one of the Event Production Show’s ‘Access Sessions’ held at Olympia, London earlier this month, brought together four corners of the event industry to talk about RFID wristbands, a topic hot on the lips of fans and organisers around the world.

The panel, consisting of Isle of Wight Festival’s Rob Langford, Steve Daly from ID&C (@RFIDSteve), Steve Jenner from Intellitix and Ticketmaster’s Adam Newsam, provided the perfect mix of experience and insight to debate the future of RFID in the live event space.

The seminar kicked-off with an overview of the success seen in North America last summer, where RFID was used for access control at a number of flagship live events. Intellitix’s Steve Jenner, and ID&C’s Steve Daly gave accounts on how the adoption of RFID wristbands at festivals such as Coachella and Lollapalooza gave positive results for the organisers.

Rob Langford from Solo (the production company behind Isle of Wight festival) provided the promoters’ view point, giving insight into the RFID cashless payment trial carried out amongst 500 fans at the festival last summer. The pre-loaded RFID wristbands gave fans in the VIP arena the chance to experience the technology when purchasing at food and drink stalls. Langford expressed that the success of the trial had led the Isle of Wight festival to consider other avenues where RFID wristbands would benefit the festival and its fans.

The explicit insight into RFID technology provoked an extensive Q&A session, where a packed-out audience asked everything from ‘how can an RFID wristband be topped-up?’ to ‘who owns the data on the wristband?’ The most frequent question though, ultimately asked ‘who will pay for the technology?’ The scrutinised panel gave individual scenarios and explained possible business models that included sponsorship and paying for the new technology from the proven uplift in sales that a cashless payment solution can generate. Solo’s Langford stated that it was certainly not the intention of Isle of Wight to pass the cost onto the fans.

Although no specific festivals were named, it was unanimously hinted by the panel that the industry could expect to see a cashless payment solution at a UK festival this summer. 


Big Experience, not Big Brother

23 Jan

Have your say on RFID at festivals

Hello again.

Since Radio 1’s news story last week [see previous post], the web has witnessed an eruption of interest from techno-phobes, to futuristic festival fans – both voicing their opinions on the contactless phenomenon that is RFID.

Our favourite online debate so far, comes from Which?. The ‘conversation’ post, lead by Hannah Joliffe and Sarah Kidner, questions whether RFID technology has a place at festivals and events. The two contrasting opinions set this blog up perfectly for a good-ol’-fashioned tech vs traditionalist stand-off. Then, we get to vote for our favourite! As I write, readers are 67% in favour of RFID wristbands, what do you think?

The Do’s and Don’ts of RFID wristbands

Whether you’re planning to use RFID for an event or just curious for the facts, our RFID expert @RFIDSteve has set out a brief guide, including the do’s and absolutely do not’s of the RFID writsband realm.

Read his views on sourcing, specifications and the all important reseach. View @RFIDSteve ‘s blog here

UK Festival Industry treated to RFID tipple at Awards

20 Dec

The UK’s festival industry elite witnessed the speed and ease of cashless vending via RFID wristbands at the annual UK Festival Awards on 15th November in London.

Held, for the first time, at the Round House, the Festival Awards enjoyed its most successful year to date with almost 1000 guests gathering from all corners of the UK to celebrate the very best in festival line-ups, experience, and even toilets!

Amongst the usual debauchery of an end-of-season awards party was a Festival Awards-first, which gave each guests the chance to use RFID wristbands and make a cashless transaction to receive a free drink. The wristbands, provided by event access control specialists ID&C, were exchanged for tickets upon arrival, each pre-loaded with a complimentary drink voucher, courtesy of RFID systems specialists, Intellitix.

ID&C’s Craig Bennett said “The UK Festival Awards provided the perfect environment for people to witness the speed and ease of cashless payments using RFID wristbands. RFID has been a popular topic across the UK event industry this year and it was great to see the technology in action at such a fantastic event.”

RFID wristbands at Festival Awards

RFID wristbands at Festival Awards

The infrastructure behind the cashless transactions was provided by RFID technology experts, Intellitix

ID&C were also proud to sponsor the Best Grass Roots Festival Award and would like to congratulate the team at Y-Not Festival for their triumph.
Well done guys!

Y-Not Festival win Grass Roots Award

Y-Not Festival win Grass Roots Award

Other award winners included Glastonbury (Best Major Festival) Creamfields (Best Dance Event) and Sonisphere (Best Lineup). Those lucky enough to take to the stage were greeted by fruitful hosts, the Cuban Brothers, who proved to be a massive hit with the audience.

To discover more on RFID applications for events, visit our RFID website.

ID&C Support Festival Industry From the Ground Up

7 Nov

As the festival scene’s most recognised security wristband supplier, we’re showing our support for the industry’s indie-kids by sponsoring The Grass Roots Festival gong at the UK Festival Awards next week.

The annual Awards, which attract the who’s who of the festival industry, have seen Glastonbury, T in the Park, Mumford & Sons and Biffy Clyro pick up the coveted prizes in recent years. Organisers are expecting over 600 guests to the show, which moves this year, to London’s impressive Round House.

We took the decision to sponsor the Award following our work with LeeFest back in the summer. LeeFest, who previously won the Grass Roots Festival award in 2009, were recipients of a professional accreditation pack supplied by us.

Lee Denny at LeeFest had these kind words to say:
“’ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure, it made it more beautiful too. The products they provided brought together our crew, artists and dedicated fans in a way that I never thought a festival wristband could!”

LeeFest Wristband & Lanyard

The LeeFest Wristbands & Lanyards

Here at ID&C, we made a conscious effort to give something back to the industry’s inspiring newcomers, who we believe are a key ingredient to the growth of the festival business. LeeFest stood out for us because of their focus to offer the best possible experience for their fans.

As AIF (Association of Independent Festivals) members, we value the effort made by the festival freshmen who strive to bring amazing experiences to music lovers. Soon we’ll be launching a competition, giving one UK festival the chance to win the same package enjoyed by the team at LeeFest, so keep your eyes peeled!

The Grass Roots Festival Award winner will also receive a £1,500 bursary towards disability access training from Attitude is Everything, a prize kindly provided by Festival Republic.

We’re also showcasing our RFID wristbands at the UK Festival Conference which takes place at the HMV Forum before the Awards ceremony on November 15th.

All the best,
Craig

Charity Auction Success For Grassroots Music Festival

4 Aug

With just over a week to go until the the start of LeeFest 2011, the ‘V.I.Pee’ charity auction has ended, raising £275 for Kids Company Charity. This donation is the first of many that will be made by the non-profit music festival in Kent.

The V.I.Pee auction was set up for one lucky person to win 4 x tickets to LeeFest along with their very own luxury portaloo for the weekend. Here at ID&C, we’re delighted to have supported such a fun and successful campaign and are very happy to be working with LeeFest this year to provide their entire accreditation solution including security wristbands, lanyards, laminates + more.

LeeFest ID&C

The competition was an instant hit, with almost a thousand page views on ebay. 29 bidders battled for the title, with the ‘V.I.Pee’ crown eventually going to Adam Grinter from East Grinstead. Lee Denny, festival founder and director, was overwhelmed by the response to the competition:

“Everyone loved it! It was my brother Andy who suggested it… I’m worried that if he keeps having ideas like that, soon it will be him running the whole show! We’re just really chuffed that a bit of fun like ‘V.I.Pee’ has raised so much money for Kids Company!’

Next weekend British Sea Power, DJ Fresh and Fenech-Soler headline LeeFest along with a host of other national and local acts.

www.leefest.org.uk
www.idcband.co.uk

ID&C Wristbands Used by Worlds Largest Grossing Festival

12 Jul Coachella 2011 Kanye West with RFID writsband

Here at ID&C we’re beaming with delight to find out that our friends at Coachella have been listed as this year’s highest grossing festival (so far).

Mid-year figures posted by PollStar show Coachella Valley Music & Arts Festival as the worlds highest grossing festival of the year, with profits just shy of $25m. Our RFID wristbands helped provide the mammoth three-day festival with a high-level of security, eliminating pass-backs, combating counterfeit wristbands and minimizing the queuing times.

See the stylish festival wristbands in action with the RFID access control gates

Read about how the RFID festival wristbands work

Coachella Valley Music & Arts Festival 2011

ID&C’s RFID wristbands in full force at Coachella

The success of Coachella led us to work with two other major U.S. festivals this year. Lollapalooza in Chicago and Austin City Limits in … Austin will both benefit from state-of-the-art RFID wristbands. Keep an eye on our blog for all the details.

In the meantime, check this out – The Ultimate Guide to Latitude Festival
From http://www.paamapplication.co.uk