Tag Archives: festival

Small festivals to get financial boost

3 Apr

Festival-Competition

So, today BBC Radio 1 is reporting that the ‘festival boom’ seen over the last two years is coming to an end, with many festivals big and small struggling to survive the financial climate.

We’ve worked in the live event industry for over 17 years now and have seen festivals come and go, but one thing’s for sure, every year, new festivals emerge. An excuse to throw a party for any loosely-linked reason is an entrenched state-of-mind found amongst the great British public. And, now, more than ever we’re seeing festivals pop-up around the UK with a focus on anything and everything from cheese rolling to toe wrestling. (seriously, Google it!)

As dance music DJ, Example says in the Radio 1 story today – ” There’s still a demand for people to go to festivals even with the economy and the state that it’s in.”  Read the full story here. And what he says about festivals needing to focus on their fans is something we wholeheartedly agree with. Big festivals can mean big business and even big businesses are prone to failure in an unpredictable market. Yes, Big Chill and others are taking a break, but so what? -They’ll be back and you can bet they’ll sell-out again. It takes a certain personality to run a festival in the first place and in our experience they’re not the type of breed to easily give up.

Organisers will need to create memorable festival experiences for their fans if they want any hope of surviving the economic downturn. We believe festivals with a grass-roots ethic during their early years will be on the right track to becoming leaders of the industry in years to come. We think it so much so, that we’re giving one lucky festival the chance to win £2000 worth of festival wristbands and accreditation, just for telling us what makes them special.

Festival-Wristbands

Our Grass Roots Festival Competition is designed to give something back to the industry we hold so dear and to help smaller, younger festivals survive their first few years in the field.

Last year we donated an entire security wristband package to the award winning LeeFest. The 2500 capacity festival in South London caught our eye with its charity work and commitment to the local community; festival founder Lee Denny had this to say:

“ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure but it made it more beautiful too. The materials they provided brought together our crew, artists and dedicated fans in a way I never thought wristbands could!”

‘We love this competition to help grassroots festivals – having the support of a major player can make all the difference to an emerging festival and what it can achieve. They certainly helped us achieve a lot of our ideas and visions last year” added Denny.

Do you run a festival, or know someone who does? – Visit our competition page and enter today.


Cashless Festivals Likely This Summer

16 Feb

Festival industry and RFID technology figureheads revealed the likelihood of cashless festivals this summer at event production seminar.

‘Plastic Passion’, one of the Event Production Show’s ‘Access Sessions’ held at Olympia, London earlier this month, brought together four corners of the event industry to talk about RFID wristbands, a topic hot on the lips of fans and organisers around the world.

The panel, consisting of Isle of Wight Festival’s Rob Langford, Steve Daly from ID&C (@RFIDSteve), Steve Jenner from Intellitix and Ticketmaster’s Adam Newsam, provided the perfect mix of experience and insight to debate the future of RFID in the live event space.

The seminar kicked-off with an overview of the success seen in North America last summer, where RFID was used for access control at a number of flagship live events. Intellitix’s Steve Jenner, and ID&C’s Steve Daly gave accounts on how the adoption of RFID wristbands at festivals such as Coachella and Lollapalooza gave positive results for the organisers.

Rob Langford from Solo (the production company behind Isle of Wight festival) provided the promoters’ view point, giving insight into the RFID cashless payment trial carried out amongst 500 fans at the festival last summer. The pre-loaded RFID wristbands gave fans in the VIP arena the chance to experience the technology when purchasing at food and drink stalls. Langford expressed that the success of the trial had led the Isle of Wight festival to consider other avenues where RFID wristbands would benefit the festival and its fans.

The explicit insight into RFID technology provoked an extensive Q&A session, where a packed-out audience asked everything from ‘how can an RFID wristband be topped-up?’ to ‘who owns the data on the wristband?’ The most frequent question though, ultimately asked ‘who will pay for the technology?’ The scrutinised panel gave individual scenarios and explained possible business models that included sponsorship and paying for the new technology from the proven uplift in sales that a cashless payment solution can generate. Solo’s Langford stated that it was certainly not the intention of Isle of Wight to pass the cost onto the fans.

Although no specific festivals were named, it was unanimously hinted by the panel that the industry could expect to see a cashless payment solution at a UK festival this summer. 


ID&C Support Festival Industry From the Ground Up

7 Nov

As the festival scene’s most recognised security wristband supplier, we’re showing our support for the industry’s indie-kids by sponsoring The Grass Roots Festival gong at the UK Festival Awards next week.

The annual Awards, which attract the who’s who of the festival industry, have seen Glastonbury, T in the Park, Mumford & Sons and Biffy Clyro pick up the coveted prizes in recent years. Organisers are expecting over 600 guests to the show, which moves this year, to London’s impressive Round House.

We took the decision to sponsor the Award following our work with LeeFest back in the summer. LeeFest, who previously won the Grass Roots Festival award in 2009, were recipients of a professional accreditation pack supplied by us.

Lee Denny at LeeFest had these kind words to say:
“’ID&C’s accreditation package was a dream come true – not only did it make the event safer and more secure, it made it more beautiful too. The products they provided brought together our crew, artists and dedicated fans in a way that I never thought a festival wristband could!”

LeeFest Wristband & Lanyard

The LeeFest Wristbands & Lanyards

Here at ID&C, we made a conscious effort to give something back to the industry’s inspiring newcomers, who we believe are a key ingredient to the growth of the festival business. LeeFest stood out for us because of their focus to offer the best possible experience for their fans.

As AIF (Association of Independent Festivals) members, we value the effort made by the festival freshmen who strive to bring amazing experiences to music lovers. Soon we’ll be launching a competition, giving one UK festival the chance to win the same package enjoyed by the team at LeeFest, so keep your eyes peeled!

The Grass Roots Festival Award winner will also receive a £1,500 bursary towards disability access training from Attitude is Everything, a prize kindly provided by Festival Republic.

We’re also showcasing our RFID wristbands at the UK Festival Conference which takes place at the HMV Forum before the Awards ceremony on November 15th.

All the best,
Craig

It’s The Experience That Counts

24 Oct
Crystal Castles Lolla 2011

From Lollapalooza Website

This has been the biggest year ever for British festivals, with close to 600 accounted for. Some have said the market is saturated, but any influx of new events has to be good news for the industry.

Despite the recession, the public will always find a way to fund their pleasure time. What this market will demand, however, is a focus on the overall experience a festival can offer its cash strapped punters in 2012.

Taking advantage of available technology and using it to enhance the festival experience is something we’ve seen across the United States this summer, where our RFID wristbands at ID&C found their way onto more than 500,000 wrists, at Coachella, Lollapalooza and Austin City Limits. In taking the hi-tech pluncge, the three festivals gave their fans and enhanced experience before they even entered the site.

A buzz surrounding the wristbands was reflected across social networks and the festivals’ official message boards, helping to promote the events in turn. once on site, fans benefited from the enhancements the RFID technology provided, such as reduced queuing and a less invasive entry.

Cashless payment is another high-tech offering for organisers, The trial at the Isle of Wight Festival’s VIP arena back in June was a resounding success. Reduced queuing times at the bar means more sales! That’s just one of the ways organisers can directly benefit. There are many more pieces to the puzzle when thinking of enhancing the overall festival experience, but get it right at the gate and you’re off to a good start.

ID&C Lollapalooza RFID Gate

RFID access gates at Lollapalooza Festival

This year, we worked closely with the guys at the award winning LeeFest, supplying a complete accreditation pack free of charge. We loved the ethos of their event and how the focal point was to deliver the absolute best festival experience and we’re so happy to hear the accreditation offered a helping hand in achieving this.

We see the festival ‘indie-kids’ as a great asset to the industry, and later this year we’ll be launching a competition offering any festival with less than 5,000 capacity, the chance to win a full accreditation package.

Written by Craig Bennett
as featured in Access All Areas

LeeFest and ID&C launch unique ‘VIPee’ Competition

25 Jul LeeFest VIPee

‘VIPee’ charity auction gives punters the chance to bid for festival tickets and win their very own luxury portaloo for the weekend.

Festival accreditation & access control company ID&C (that’s us!) is sponsoring the award winning* LeeFest’s unique competition to win festival tickets and… The world’s most glamorous portaloo.

The annual music festival in South-East London that began in a schoolboy’s back garden, is returning for its sixth year this summer. Headlined by the UK no.1 artist DJ Fresh, Fenech-Soler and British Sea Power, this grass roots gig has clearly established itself as a festival to be reckoned with.

LeeFest + ID&C VIPee Competition

Lee Denny, festival founder and director, measures the event’s growing success in terms of the portaloo count:
‘At the first festival, people had to use the toilet in my house, then the following year we invested in a single portaloo. Since then, the number has grown and this year we’ve got 39!’

To celebrate the new portaloo record, the LeeFest team are launching ‘VIPee’ – a charity auction with a twist! Punters will have the chance to bid for four festival tickets with all proceeds going straight to the London-based charity, Kids Company.

As a reward, the winning bidder will be crowned the ‘VIPee’ of LeeFest 2011 and given the key to their very own red carpeted and treat-filled portaloo for the weekend to share with their chosen few! Any winning bidders who already bought LeeFest tickets will have their original ticket money refunded.

The auction goes live on eBay TODAY at 6pm for a week. Search on eBay for ‘LeeFest VIPee’ and get bidding!

Further information and the full line-up is available at http://www.leefest.org.uk

*Best Grassroots Festival – UK Festival Awards 2009

FULL FESTIVAL ACCREDITATION FROM ID&C

We’re supplying LeeFest with a complete festival accreditation package, including:
Woven fabric wristbands
Security lanyards
Plastic wallets
Printed festival pack (including a map, weekend line-up and all the info festival goers will need to know).

Isle of Wight Fans Salute Contactless Wristbands as the Latest Festival Essential

16 Jun

Last weekend we helped provide the Isle of Wight Festival VIP guests with the UK’s first ever prepaid contactless payment wristband.

The project, led by MasterCard® saw festival goers in the VIP arena put the PayPass ™ prepaid wristbands to the test, unanimously rating them as a must-have for future live events.

Research conducted by MasterCard® amongst those using the ID&C-supplied fabric festival wristbands found they were their preferred payment method at the festival, with an astounding 100% of users stating that they’d use the wristbands again at other festivals, concerts and sporting events.

Pre-loaded with £30, the wristbands could be used to purchase food and drink with a simple tap of the wrist – ‘‘It’s the simplicity and speed which make contactless wristbands so attractive to festival organisers and punters alike.
The opportunity to work on this groundbreaking project at one of the UK’s most established festivals has been fantastic and the results have clearly revealed how contactless wristbands can enhance the user experience.’’ Says Steve Daly, ID&C’s Operations Director.

Contactless Festival Wristbands

Contactless Festival Wristbands

John Giddings, Isle of Wight festival promoter, said: “Festivals are all about a great shared experience – the music, bands, food and drink all add to the atmosphere. New innovations such as this really add to the experience. I’m proud to have pioneered the wristbands at the Isle of Wight Festival and hope to see them developed further for future events.’’

At ID&C’s, our contactless wristband projects have grown rapidly in 2011 with the mammoth Coachella festival already under our belt. We have also secured two further deployments of RFID access control wristbands in the U.S. working with Chicago’s Lollapalooza and Austin City Limits in Texas later this year.

ID&C mark ‘tipping point’ in RFID at Festivals

24 May

RFID Wristbands

Given that its primary product need not take any particular shape, colour or form, ticketing has always been a prime candidate for trialling emerging technology and new ideas. RFID (radio-frequency identification), while far from groundbreaking in the technology stakes, has the potential to radically alter event ticketing. Last summer, German promoter FKP Scorpio issued 500 RFID cards for cashless purchases on-site at Hurricane Festival while Hungary’s Sziget festival adopted a wider trial using 11,000 cards that could be used at 300 terminals around the site. Meanwhile in Canada, the Festival d’Ete de Quebec sold 150,000 RFID wristbands as entry tickets for a 11-day line-up that included Arcade Fire, Santana and Black Eyes Peas. April 2011, however, was a tipping point.


Original Video– More videos at TinyPic

Last month, Coachella festival in Los Angeles adopted an RFID wristbands system for its 75,000 ticket buyers. Early reports say that queues were reduced and the system drastically cut touting. ”There were no technical issues whatsoever, the technology performed seamlessly”, says operations director Steve Daly at ID&C which suplied the bands, chips and patented Smartlocks. The access control corridors and back-end system was from Intellitix, the new company established by Ticketpro chief, Serge Grimaux. And there were more than a few interested promoters on-site to observe.

Extract taken from IQ Magazine, Issue 35
http://www.ilmc.com

Festival Big Guns Support Anti-Fraud move

3 May Festival Crowd with Wristbands

Two of the biggest live event organisers in the UK have agreed to an idea from the police to protect people from fraudulent ticket websites.

Festival Republic and Livenation will send out tickets as soon as possible, rather than waiting, sometimes for six months, until just before performances.

Police say the delay makes it difficult to prove fake sites did not have the tickets to sell in the first place.

The National Fraud Authority says £168m is lost annually through ticket scams.

Unintended consequence
Genuine ticket sellers claim the delay in sending out tickets is meant to limit the time counterfeiters have to copy the originals.

But an unintended consequence of this has allowed tens of thousands of people over the past five years to buy tickets from fraudulent websites, without realising the tickets will not arrive at all until it is too late, reports BBC Radio 4’s You and Yours.

Fraudsters claim their suppliers have let them down or that they have simply gone bust.

Police have reached an agreement with two of the biggest concert organisers, including Festival Republic, which is behind the Leeds and Reading festivals, that tickets will be posted immediately to customers. They will then assess the impact on counterfeiting.

Det Ch Supt Steve Head, from the City of London Police, says promoters’ delay in the sending of tickets makes it difficult to prove fraud, and that printing the tickets earlier could be the key.

“We believe that would stop a lot of people being the victims because we’d be able to act on it quicker, convicting the kind of people we want to convict,” he added.

“It’s not about business; they are fraudsters”

RFID Fabric Festival wristbands

RFID Fabric Festival Wristbands

We at ID&C were delighted to observe the shrewd move made by Live Nation, Festival Republic and the police as announced on the BBC website yesterday. It is a selfless act which gives the punter more security and more importantly time to counteract the way fraudsters operate.

One repercussion maybe that counterfeiters can get their hands on tickets earlier and therefore have more time to attempt reproduction and duplication. It will be interesting to observe what happens this festival season.

At ID&C we are pushing our RFID enabled wristbands as an answer to all these issues. Wristbands can be sent out in the post just like tickets before festivals. Punters can feel secure in the fact that they have received their wristband and fraudsters are welcome to try and break the encryption on RFID tags – if they have a few decades!!

All the best,
Steve

Original story taken from BBC News Website


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RFID Wristbands at Coachella Festival

28 Apr

Hi all,

Welcome to my first RFID blog. Hopefully, I will have some interesting information and news about exciting RFID wristband, access control and cashless vending projects in the near future.

I’m just back from Coachella – a famous music festival in the U.S. We (ID&C) provided over 100,000 RFID enabled wristbands

Rfid Wrist band

RFID Wristbands used at Coachella

for the festival and they worked with a state of the art access control system provided by Intellitix and festival management software provided by Data Flow Enterprises.

This was by far our biggest deployment of RFID wristbands to date and I was so pleased that the wristbands and technology were received so well by the punters and organisers. Not only was it an exciting project to work on but I also met some great people to work alongside – Martin Enault and Serge Grimaux from Intellitix and Carey Archer from Dataflow Enterprises.

My thanks go to Skip Paige and his team at Coachella for taking this brave move and for being the first to roll this technology out at a large scale event. Their punters will thank them for it and the industry will mark this as the occasion when it all started to change.

All the best,
Steve
Operations Director
www.idcband.co.uk


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