Tag Archives: RFID bracelets

BRIT Awards guests experience RFID wristbands

27 Feb

ID&C supplied The BRIT Awards, the UK’s flagship music event, with wristbands to identify 10,000 guests, while over 1000 VIPs used RFID micro-chipped wristbands for cashless payments at the after party bar.

Held at London’s 02 Arena last Tuesday 21st Feb, official partners, ID&C worked with BRITs organisers to supply a security wristband suite of 23 individual designs, each identifying a different type of guest and level of access.

Matt Wilkey, director at ID&C said, “As music events go, it doesn’t get more high profile than the BRITs. Having worked with the production team at Earls Court and now the O2 Arena, we understand what’s required by organisers for a slick ‘behind-the-scenes’ operation.”

6 million television viewers tuned in to enjoy a festival-worthy line-up featuring Coldplay (no sign of the flashing wristbands), Adele and an anthemic closing set from Outstanding Contribution to Music winners, Blur. Adele managed to add controversy to the evening when tv cameras picked up her ‘hand gesture’, after the double BRIT winner’s acceptance speech was cut short, and boy band winners One Direction managed to thank BBC Radio 1 listeners for an award that was sponsored by Capital FM!

“Becoming official partner was amazing for us, especially ahead of a summer where suppliers will be in the spotlight during the Olympics and Diamond Jubilee events. We’re passionate about what we do and although the BRITs are likely to be remembered for the epic line-up and Adele’s short-lived speech, we know that security wristbands played a part in the successful production.” – added Wilkey.

ID&C also supplied wristbands that were fitted with an RFID micro-chip and used for cashless purchases at the after party bar. Over 1000 guests had the chance to experience the speed and simplicity of transactions when using contactless RFID wristbands, a method expected to be used at a number of major festivals in the UK this summer.

ID&C helped provide a cashless environment in last year’s Isle of White Festival VIP tent and have worked with Coachella Festival, UEFA and video game Call of Duty delivering other RFID applications for access control and social media brand activation.

Festival Technology in 2012

23 Dec

2011 saw a tipping point in festival technology when the Isle of Wight  embarked on cashless payment trial in their VIP arena, and festivals in the U.S. went all out on RFID access control. Are we set for an an enhanced festival experience in 2012?

In America this summer, the real buzz were the RFID wristbands that replaced tickets at Lollapalooza, Coachella, and Austin City Limits. The three giants of the U.S. festival scene adopted a complete RFID access control solution which admitted thousands of fans an hour via the custom RFID wrist bands. The custom printed RFID wristbands were supplied by ID&C with the systems supplied by London-based Intellitix.

Festival fans at Lollapalooza

“In our first year of operation, this summer, we activated over 1 million RFID festival wristbands without a hitch,” says Intellitix CEO Serge Grimaux. “By linking access control with cashless payments and social media, we can transport the message of the festival and its sponsors far beyond the festival site. The festival community now has a platform on which it can build endlessly. These are incredibly exciting times!”

“More festivals will use RFID wristbands next year, whether it’s for cashless payments or access control, ” says ID&C’s Craig Bennett. “It’ll have a huge impact next year and people are starting to use the technology in different ways. These systems have proved 100% reliable, they eliminate resale and fraud and drastically cut down on queuing times.”

According to Virtual Festival’s census, over two-thirds of audience members would be keen to try an RFID cashless wristband.

Excerpts taken from IQ, Issue 38

That’s the last blog from us in 2011. A very Merry Christmas and Happy New Year from all at ID&C – see you in 2012!

 

RFID enabled social-sharing tipped as 2012 tech trend

15 Dec

MarketingProfs.com and the Harvard Business Review both recently announced their marketing predictions for 2012 with RFID enabled social-sharing making a prominent appearance.

MarketingProfs in particular listed the new form of real-life interaction as their No. 1 marketing trend for next year.
They said:
The use of RFID and social-enabled sharing will increase because of smartphones, photo-sharing and location check-ins are no-brainers. And marketers, as well as tradeshow and event attendees, have been using smartphones to share their event experiences via Facebook photo albums, TwitPic, Flickr, and so on. But 2012 could well bring automatic social-enabled sharing thanks to radio frequency identification (RFID).”

Here at ID&C we couldn’t agree more. In fact our very own Radio Frequency wristbands have been used for this exact marketing method. Back in September, our RFID wrist bands were custom designed for the new Call of Duty game’s XP event in L.A. The social gaming event saw thousands of COD fans play the game in a real-life environment (fake guns of course) and during the simulated war-zone, fans could use their wristbands, fitted with RFID chips to post their scores and photos direct to Facebook. This kind of social interaction will add value to events and allow marketers to measure ROI on new levels thanks to Facebook’s every-updating analytics.

Read the rest

RFID Wristbands Bring Call of Duty to Life

23 Nov

Fans of Call of Duty (the world’s highest grossing video-game series) were invited to participate in a unique launch event which saw the popular shoot-em-up come alive through the power of RFID wristbands.

The launch of the series’ latest release, Call of Duty: Modern Warfare 3 was held at the mammoth LA Convention Center over Labour Day weekend. Tickets priced at $150 gave the dedicated fans access to a number of activities as well as two massive gaming areans, aptly named ‘The Pit’ and ‘The Scrapyard’. The two zones were designed as real-life replicas of the gaming environment from Call of Duty: Modern Warfare 2 and staged an exhilarating indoor paintball war for COD-geeks around the world.

At ID&C, our RFID wristbands were used to tie the event together and provided a seamless interactive environment for fans, from ‘Start’to ‘Game Over’. Fans received the COD designed RFID wristbands upon registration and then entered the live-action arena by tapping the wristbands against RFID access gates. During the activities, fans could use the RFID wristbands to post scores and photos of the action directly to their Facebook profiles, making their friends uber jealous! At the end of the event, attendees presented their RFID wristbands one last time to claim a bag full of COD goodies.

This is a great example of how brands can embrace RFID technology and add value to events. In this example, the RFID wristbands not only joined the physical world with fan’s online social networks, but provided organisers with enhanced security and access control. RFID systems that work in tandem with the wristbands have the ability to collect and monitor data, giving marketeers valuable statistics for post event analysis and follow-up marketing.

Want to know more about RFID wristbands and how they can create interactive environments at events? Leave a comment on this blog and we’ll be in touch.

www.idcband.co.uk