Tag Archives: Social media wristbands

World’s Top Festivals Went Digital in 2011

20 Feb

ID&C took their patented RFID wristbands global in 2011, supplying the world’s 3 highest grossing festivals.

Recently published figures showing the top grossing festivals, put Coachella, Lollapalooza and Austin City Limits as the top 3 respectively. Only U2’s 360 tour separated the three U.S. festival giants which all sit within the top 5 and were new clients of UK-based security wristband company, ID&C, last year.

The company who have serviced the UK event industry for over 18 years, recently took the U.S market by storm after introducing their fabric wristbands with patented security lock and RFID micro-chip. Now synonymous with UK festivals, the woven fabric wristband was introduced to the UK by ID&C some 10 years ago after festivals including Glastonbury were looking for a wristband that offered a higher level of security. Since then, ID&C have developed their wristbands and introduced additional security features, notably their innovative application of RFID micro-chips.

RFID technology comes with an array of benefits for festival organisers and fans including drastically reduced queues and complete eradication of ticket touting and fake wristbands.

ID&C’s head of RFID, Steve Daly  @RFIDSteve had this to say “The success of our RFID wristbands at Coachella resulted in further enquiries from Lollapalooza and Austin City Limits. The festivals were a pleasure to work with and it was great to see our products achieve the same success over in the states that they have here in the UK.”

RFID or ‘digital’ wristbands have recently captured the attention of live music fans in the UK following Glastonbury’s announcement that they’ll consider using the wristbands when the festival returns in 2013.

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RFID enabled social-sharing tipped as 2012 tech trend

15 Dec

MarketingProfs.com and the Harvard Business Review both recently announced their marketing predictions for 2012 with RFID enabled social-sharing making a prominent appearance.

MarketingProfs in particular listed the new form of real-life interaction as their No. 1 marketing trend for next year.
They said:
The use of RFID and social-enabled sharing will increase because of smartphones, photo-sharing and location check-ins are no-brainers. And marketers, as well as tradeshow and event attendees, have been using smartphones to share their event experiences via Facebook photo albums, TwitPic, Flickr, and so on. But 2012 could well bring automatic social-enabled sharing thanks to radio frequency identification (RFID).”

Here at ID&C we couldn’t agree more. In fact our very own Radio Frequency wristbands have been used for this exact marketing method. Back in September, our RFID wrist bands were custom designed for the new Call of Duty game’s XP event in L.A. The social gaming event saw thousands of COD fans play the game in a real-life environment (fake guns of course) and during the simulated war-zone, fans could use their wristbands, fitted with RFID chips to post their scores and photos direct to Facebook. This kind of social interaction will add value to events and allow marketers to measure ROI on new levels thanks to Facebook’s every-updating analytics.

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RFID Wristbands Bring Call of Duty to Life

23 Nov

Fans of Call of Duty (the world’s highest grossing video-game series) were invited to participate in a unique launch event which saw the popular shoot-em-up come alive through the power of RFID wristbands.

The launch of the series’ latest release, Call of Duty: Modern Warfare 3 was held at the mammoth LA Convention Center over Labour Day weekend. Tickets priced at $150 gave the dedicated fans access to a number of activities as well as two massive gaming areans, aptly named ‘The Pit’ and ‘The Scrapyard’. The two zones were designed as real-life replicas of the gaming environment from Call of Duty: Modern Warfare 2 and staged an exhilarating indoor paintball war for COD-geeks around the world.

At ID&C, our RFID wristbands were used to tie the event together and provided a seamless interactive environment for fans, from ‘Start’to ‘Game Over’. Fans received the COD designed RFID wristbands upon registration and then entered the live-action arena by tapping the wristbands against RFID access gates. During the activities, fans could use the RFID wristbands to post scores and photos of the action directly to their Facebook profiles, making their friends uber jealous! At the end of the event, attendees presented their RFID wristbands one last time to claim a bag full of COD goodies.

This is a great example of how brands can embrace RFID technology and add value to events. In this example, the RFID wristbands not only joined the physical world with fan’s online social networks, but provided organisers with enhanced security and access control. RFID systems that work in tandem with the wristbands have the ability to collect and monitor data, giving marketeers valuable statistics for post event analysis and follow-up marketing.

Want to know more about RFID wristbands and how they can create interactive environments at events? Leave a comment on this blog and we’ll be in touch.

www.idcband.co.uk